Why Google’s mobile index has big implications for your brand
Like clockwork, the advent of a New Year heralds a raft of experts predicting that it’s finally ‘the year of the mobile’. The problem is that, for most users, … Read more
For the second year running, Fresh Egg has taken silver in the Wirehive 100 top digital agencies league table.
TWO: @FreshEgg #Wirehive100 #leaguetable
— Wirehive 100 (@Wirehive100) October 13, 2016
The Wirehive 100 … Read more
Wouldn’t it be great if there was a way to come up with fantastic ideas without needing to rely on creative genius? Marketing in a busy world relies on ideas that standout from the crowd; the challenge is twofold:
1. generating ideas in … Read more
If you are a Google Analytics user you may have noticed an announcement relating to Google adhering to EU/US Privacy Framework
Source: https://analytics.googleblog.com/2016/08/google-analytics-adopts-privacy-shield.html … Read more
TL/DR: The biggest browser in the world, Chrome, plans to flag all HTTP pages as ‘not secure’.
The web has changed a lot over the last couple of decades. However, two seemingly rare but distinct behaviours have remained: 1. People … Read more
One of the key challenges faced by the modern day marketer is solving how to break down the operational silos that hold back digital marketing transformation. In particular, an integrated customer experience (CX) remains an aspiration rather than … Read more
Google has just announced that the long-awaited Penguin 4 update is rolling out. As part of the complex array of ranking signals used in the algorithm, Penguin specifically deals with link quality issues , both on and off-site.
Key points … Read more
Usability testing is a great option to gain insight into the precise behaviours of your website visitors and find out why they are or are not converting. As with all research methods, there are ways you can optimise your testing strategy to ensure … Read more
September marks the anniversary of Fresh Egg welcoming their second cohort of Apprentices. We have now finished our apprenticeship, where we have completed three rotations in different service areas offered by Fresh Egg.
Read on to discover … Read more
What is AMP?
AMP stands for ‘Accelerated Mobile Pages’ and is a new format adopted by Google to deliver extra-fast pages for mobile browsers, delivered from the Alphabet Server. Google announced its intentions to expand the range … Read more