In this fortnight’s digital marketing news, find out about big changes to Google Local within search results, Twitter results within Google, Facebook Notes redesign and the rebranding of LinkedIn SlideShare.
Google makes changes to the … Read more
Understanding how Google treats ‘hidden’ content that is not visible to the user as soon as they land on a page of a website has a fundamental impact on how site owners present information to their audience. We’re not talking … Read more
Last night (10 August 2015), Google founders Larry Page and Sergey Brin announced that Google, alongside many other companies formally operated by Google, will be moving to umbrella company, Alphabet .
Alphabet will essentially become a collection … Read more
In this fortnight’s digital marketing news, find out about Google Panda 4.2’s slow rollout, Google+ disconnecting from YouTube, Facebook video arguments and schema mark-up for Reviews from movie critics.
On the move? Listen to our … Read more
Earlier today (Wednesday 29 July 2015), I took part in a webinar with Steve Rayson from content marketing tool Buzzsumo titled ‘How to Create Heavyweight Content Marketing Campaigns’. In case you missed it, or alternatively have discovered … Read more
In this fortnight’s digital marketing news, we talk about booking hotels within SERPs, Facebook’s competing against YouTube, desktop searching on Instagram and the removal of custom backgrounds on Twitter.
On the move? Why not listen … Read more
Content marketing is now a mainstream digital marketing activity – the battle to grab and hold people’s attention with content is growing in intensity. In this Darwinian ecosystem only the strongest content, the most … Read more
Planning digital marketing campaigns can be a fine art. You need to juggle a whole host of factors (such as audience, budgets and timelines), plus ensure that they are meeting exactly the objectives you need them to.
However by … Read more
Having a brand alone is not enough. To win over customers you need to make sure you shout about your brand and get your name in front of as many eyeballs as possible.
But it’s not always easy to gain fresh customers, or to get coverage … Read more
This fortnight we have been discussing the latest Facebook update that claims it will allow users to control who they most frequently see updates from in their News Feed. As well as this, Google again clarifies its position on links, Twitter gets … Read more