Content marketing is getting more and more competitive. It is no longer an option to just publish and hope ’they will come‘. Every step of the way has to be planned out in meticulous detail – from who will read it, what content … Read more
The strength of any digital marketing campaign is found in combining your resources and channels to achieve the greatest impact possible. All of the marketing channels a company utilises can work in their own silos, but they will never reach full … Read more
In this fortnight’s news, we cover Google’s decision to clamp down on pop-up ads for apps that cover content on mobile devices, Instagram now supporting portrait and landscape photos, Facebook tackling video piracy, and Google pausing … Read more
Fantastic food, harbour views, business leaders and a hunger for digital marketing wisdom. That was the recipe that made Fresh Egg Sydney and Criteo’s joint breakfast workshop a hit.
The room was brimming with clients and industry leaders … Read more
In this fortnight’s digital marketing news, find out about big changes to Google Local within search results, Twitter results within Google, Facebook Notes redesign and the rebranding of LinkedIn SlideShare.
Google makes changes to the … Read more
Understanding how Google treats ‘hidden’ content that is not visible to the user as soon as they land on a page of a website has a fundamental impact on how site owners present information to their audience. We’re not talking … Read more
Last night (10 August 2015), Google founders Larry Page and Sergey Brin announced that Google, alongside many other companies formally operated by Google, will be moving to umbrella company, Alphabet .
Alphabet will essentially become a collection … Read more
In this fortnight’s digital marketing news, find out about Google Panda 4.2’s slow rollout, Google+ disconnecting from YouTube, Facebook video arguments and schema mark-up for Reviews from movie critics.
On the move? Listen to our … Read more
Earlier today (Wednesday 29 July 2015), I took part in a webinar with Steve Rayson from content marketing tool Buzzsumo titled ‘How to Create Heavyweight Content Marketing Campaigns’. In case you missed it, or alternatively have discovered … Read more
In this fortnight’s digital marketing news, we talk about booking hotels within SERPs, Facebook’s competing against YouTube, desktop searching on Instagram and the removal of custom backgrounds on Twitter.
On the move? Why not listen … Read more