Articles by Fresh Egg

Pinterest’s new visual search tool allows users to search for pins simply by highlighting an object within a pin. Our blog post explores exactly what it is, how it does it, and how your business can take advantage of this new feature.

Google has been using an artificial intelligence algorithm called RankBrain - understand what it is and discover what it means for your business.

Content plays a huge part in the success of any website; the subject needs to resonate with users and the delivery method needs to work well for them too. Content is often thought of as being the copy on a site, but it also includes video, infographics and other elements that make up webpages. An ex

Learn how to plan and create successful campaigns from Fresh Egg's head of inbound marketing David Somerville and Buzzsumo's Steve Rayson in our webinar write-up

Having a brand alone is not enough. To win over customers you need to make sure you shout about your brand and get your name in front of as many eyeballs as possible.

If you live and breathe digital, you'll no doubt remember this notorious Steve Jobs quote from an Apple town meeting he held in 2010 (just after the iPad's launch), which shook the industry. Apple/Adobe/Google controversy aside, let's focus on what HTML5 is and why Jobs was for it.

Read our blog post from senior conversion strategist Luke Hay to find out how to ensure your PPC and CRO campaigns work together to achieve the best results.

Find out what you need to know about Google app indexation in our blog post from Fresh Egg's senior SEO engineer, Mark Chalcraft

Do you know what Google Analytics (GA) Channel Groupings are? Do you understand the difference between Default Channel Groupings and Custom Channel Groupings? And do you know how to group channels together?

Recently, I wrote a blog post for Econsultancy explaining the Content Cycle – a process for planning and executing better content campaigns.

Through the first two posts of this performance measurement and optimisation series, we have now clearly defined the business objectives and identified all primary and secondary conversion points on the website in question. This post will cover the process of translating (or mapping) the defined obj