AI and engineering
From data infrastructure to AI models, built to drive measurable impact.
Every AI tool, every smart bidding strategy, every personalisation play is only as good as the data feeding them. We build the infrastructure, models, and intelligence that make those things actually work.
Our work spans:
data infrastructure built for AI-driven marketing
predictive modelling and causal analysis
signal engineering that makes ad platforms genuinely smarter
Our work is grounded in commercial outcomes, not technical outputs. That means every pipeline we build, every model we run, and every signal we engineer has a clear line to a business decision it makes better.
Our clients
AI engineering services
- BlogYour GA4 data isn't ready for AI. Here's how to change thatStart chatting to your data
Inspectre
Ask a question about your data in plain English. Get an accurate answer in seconds.
Inspectre lets your whole team query your analytics data without SQL, tickets, or waiting for an analyst. It's built on your own data, so every answer inherits your attribution logic, channel groupings, and data quality fixes automatically.
Read more - BlogTeach your ad platform what actually makes you moneyStart optimising for value
Smart bidding optimisation
Close the gap between what your marketing data measures and what your business actually cares about.
We connect CRM outcomes, offline conversions, and real commercial value back to the campaigns that drove them, so ad platforms optimise toward the customers you actually want and not just whoever fills in a form.
Read more - BlogFind out which channels are actually earning their budgetFind out where your budget should go
Marketing Mix Modelling (MMM)
Find out the true return on every pound you spend across every channel, including offline, and know exactly where to shift budget next.
MMM shows what last-click attribution and platform reporting can't: the channels doing early-stage heavy lifting that never get credit, and the ones that have hit diminishing returns.
Read more - BlogThe Trouble With Letting GA4 Watch Your Data For YouStart monitoring your data
Anomaly and insight detection
Know about problems in your data the next morning, not weeks later.
We monitor your GA4 event data daily using advanced time series forecasting. When something unexpected happens such as a conversion stops firing, traffic drops, a form breaks, you get a Slack alert with context and severity before the damage compounds.
Read more - BlogMastering the BigQuery GA4 Daily Export Schema in the Consent Mode EraStart preserving your data
Google Marketing data foundation
Export your three core Google platforms - GA4, Google Ads, and Search Console - into BigQuery, giving you permanent, unsampled access to the data these platforms otherwise restrict, age out, or cap.
Then turn raw data into a clean, reporting-ready foundation for all your insights.
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Accelerating measurable impact
Your expert AI engineering team
Data engineer
Designs and builds the infrastructure that makes reliable data possible.
AI/ML specialist
Applies advanced statistical modelling and machine learning to answer the questions that standard reporting can't.
Data analyst
Data science expertise to make the most of your data and identify opportunities.
AI engineering resources
Boost skills and build knowledge with our range of resources
- Read the guide
How to stop losing your GA4 data
A practical guide to exporting GA4 to BigQuery, from setup to your first reliable dataset.
Zac Nash - Calculate hidden revenue
CRO revenue opportunity calculator
Calculate your hidden revenue opportunity with our free CRO calculator. See your potential revenue increase across baseline, typical, and high-impact scenarios.
Jake Lambert - Read more
How to create a measurement plan and why you really need one
Find out how to create a measurement plan to accurately track the impact your website is having on your top-line business objectives
Julian Erbsloeh
Talk to us about your next AI engineering project
Got a conversion problem? Let's solve it.
