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Optimising for success
We’ve been increasing our clients’ website profitability for over a decade, with a track record of delivering great ROI. Our distinct approach is key to our clients’ success in CRO and personalisation.
The team and I are fortunate to work across several sectors, which creates an excellent platform to gain considerable insight, share knowledge, and best practice advice, while helping our clients achieve the best possible outcomes for their conversion-related goals.
Dinah Alam, Head of Conversion Services
How we can help you with conversion optimisation
What sets us apart is that we put customers at the heart of all our work. Our hypotheses are backed-up by data insights and in-depth user research, ensuring a deep understanding of user's needs and uncovering best possible solutions.
And we’re flexible. We can deliver a tailored and comprehensive optimisation program, covering all CRO and personalisation activities, or work with your in-house teams to deliver and measure tests – whatever works for you.
Empowering your team in CRO
We recognise and embrace the fact that some clients want to run all or part of their own digital activity. We have worked with business like Vodafone Australia, John Lewis Finance and Mindtools to upskill their in-house teams to empower them and help them achieve the most from their day-to-day CRO.
Our clients are our most important critics
Learn how we helped The Open University increase student applications.
55.5% increase in the enquiry conversion rate from the first test alone
We started working with The Open University in 2015 and we’ve never looked back! During our discovery analysis of the user experience and conversion performance of new student applications, we found issues with the layout, styling, CTAs and messaging on qualification pages.
We worked with the client to create a series of tests designed to specifically address these issues. Among the winning variations was a redesign of the qualification page, that included a ‘Sticky Call to Action bar’, as well as numerous other page optimisations. Implementing this achieved a 55.5% increase in enquiry conversion rate.
“Being a charity, we have some very vigorous recruitment processes… In all of the criteria that we looked at, Fresh Egg came out on top”
Jane Newens, head of customer experience at The Open University
Related conversion services
Learn how we can help you with user testing, user research and personalisation.
