Optimising for success
We’ve been increasing our clients’ website profitability for over a decade, with a track record of delivering great ROI. Our distinct approach is key to our clients’ success in CRO and personalisation.
How we can help you with conversion optimisation
What sets us apart is that we put customers at the heart of all our work. Our hypotheses are backed-up by data insights and in-depth user research, ensuring a deep understanding of user's needs and uncovering best possible solutions.
And we’re flexible. We can deliver a tailored and comprehensive optimisation program, covering all CRO and personalisation activities, or work with your in-house teams to deliver and measure tests – whatever works for you.
We recognise and embrace the fact that some clients want to run all or part of their own digital activity. We have worked with business like Vodafone Australia, John Lewis Finance and Mindtools to upskill their in-house teams to empower them and help them achieve the most from their day-to-day CRO.
Our clients are our most important critics
Learn how we helped The Open University increase student applications.
55.5% increase in the enquiry conversion rate from the first test alone
We started working with The Open University in 2015 and we’ve never looked back! During our discovery analysis of the user experience and conversion performance of new student applications, we found issues with the layout, styling, CTAs and messaging on qualification pages.
We worked with the client to create a series of tests designed to specifically address these issues. Among the winning variations was a redesign of the qualification page, that included a ‘Sticky Call to Action bar’, as well as numerous other page optimisations. Implementing this achieved a 55.5% increase in enquiry conversion rate.
“Being a charity, we have some very vigorous recruitment processes… In all of the criteria that we looked at, Fresh Egg came out on top”Jane Newens, head of customer experience at The Open University
More CRO case studiesView All Work
We produced a six-figure increase in donations in one year.
The innovative ideas from our split tests generated a 32% revenue uplift for the ecommerce website.
We tested and evaluated a metered content system for the e-learning provider to help them turn website visitors into subscribers.
We personalised and optimised the student application process on the UK university's website and increased new applications by 55%.
We personalised the retailer's website with smart product reviews and pop-up reminders to increase revenue-per-visitor by 24%.
Related conversion services
Learn how we can help you with user testing, user research and personalisation.