We’ll work with you to create innovative and impactful conversion optimisation solutions that help you achieve your online goals.

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Optimising for success

We’ve been increasing our clients’ website profitability for over a decade, with a track record of delivering great ROI. Our distinct approach is key to our clients’ success in CRO and personalisation.

How we can help you with conversion optimisation

What sets us apart is that we put customers at the heart of all our work. Our hypotheses are backed-up by data insights and in-depth user research, ensuring a deep understanding of user's needs and uncovering best possible solutions.  

And we’re flexible. We can deliver a tailored and comprehensive optimisation program, covering all CRO and personalisation activities, or work with your in-house teams to deliver and measure tests – whatever works for you.

CRO maturity audit

You’ve been optimising your site for a while, so where do you take your activity next? Our maturity audit will challenge your thinking and help you advance your strategy.

Read about the benefits

Develop a CRO strategy & roadmap

Our discovery process balances quantitative and qualitative insights to uncover the conversion opportunities that will become the foundation for your strategic CRO test roadmap.

Conversion discovery

Implementing split tests

We can design, build and run tests for you or work with you on specific areas – whatever you need. Our team are highly skilled at creating innovative solutions and collaborating with client teams.

Learn about A/B test implementation

Empowering your team in CRO

We recognise and embrace the fact that some clients want to run all or part of their own digital activity. We have worked with business like Vodafone Australia, John Lewis Finance and Mindtools to upskill their in-house teams to empower them and help them achieve the most from their day-to-day CRO.

Empowerment programs

CRO training

Make your website work smarter and turn more visitors into paying customers with our online training courses.

Discover our CRO training

Learn how to measure and improve your CRO maturity

Power up your experimentation programme with the our easy-to-use CRO maturity model.

Our clients are our most important critics

Learn how we helped The Open University increase student applications.

55.5% increase in the enquiry conversion rate from the first test alone

We started working with The Open University in 2015 and we’ve never looked back! During our discovery analysis of the user experience and conversion performance of new student applications, we found issues with the layout, styling, CTAs and messaging on qualification pages.

We worked with the client to create a series of tests designed to specifically address these issues. Among the winning variations was a redesign of the qualification page, that included a ‘Sticky Call to Action bar’, as well as numerous other page optimisations. Implementing this achieved a 55.5% increase in enquiry conversion rate.

“Being a charity, we have some very vigorous recruitment processes… In all of the criteria that we looked at, Fresh Egg came out on top”

Jane Newens, head of customer experience at The Open University

More CRO case studies

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Do you have a CRO challenge we can help you with?

Related conversion services

Learn how we can help you with user testing, user research and personalisation.


Personalisation is a key ingredient in successful customer experience. Tickle the taste buds and deliver a dish that keeps them all coming back for a second helping

Discover our approach to personalisation

User testing

User testing is a vital ingredient for creating and optimising your website – it tests how users react to your website, whether they can complete key tasks or goals as well as how they find the overall experience.

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User and audience research

Get insight direct from the people who use your service or buy your products to inform your strategy and decision making.

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Further reading