Analytics and data
Free digital resources, guides, webinars and white papers
Tap into our Fresh Thinking and increase your digital skillset.
Resources
Discover a range of SEO, content and digital marketing resources from the Fresh Egg team crafted to enhance your digital skills.
Analytics and insight
GA4 Documentation Template
Search marketing
Google Ad Grants guide
Strategy and Planning
NHS digital research project
Strategy and Planning
EAST behavioural insights
Strategy and CX Discovery
Guide to empathy mapping
CONVERSION SERVICES
Guide: How to increase online charity donations
Analytics and insight
Campaign tagging for Google Analytics
CONVERSION SERVICES
Donation funnel comparison - compare leading charity donation platforms
RECRUITMENT
Guide: Recruiting Digital Talent
USER AND AUDIENCE RESEARCH
How to set up effective customer journeys
USER AND AUDIENCE RESEARCH
Conducting user research with children
ANALYTICS AND DATA
Unlocking the power of Google Tag Manager
CONVERSION SERVICES
White paper: Why people give
ANALYTICS AND DATA
Using Looker Studio for Actionable Insights
ANALYTICS AND DATA
How to never lose your GA4 data
CONVERSION SERVICES
How to optimise your navigation
USER AND AUDIENCE RESEARCH
How to understand your audience, customers and users
Analytics and Data
How to set up a GA4 BigQuery export
Analytics and Data
GA4 Frequently Asked Questions
USER AND AUDIENCE RESEARCH
Conducting User Research with older people
Personalisation
Essential personalisations
User and audience research
The Complete Guide to Customer Journey Mapping
User Experience
The Importance of UX Design
Conversion services
CRO maturity audit framework
Web development
How to create faster web experiences with Gatsby
Conversion services
What is Usability Testing?
CONVERSION SERVICES
A guide to choosing the right user testing method
Analytics and Data
Web analytics measurement plan toolkit
USER AND AUDIENCE RESEARCH
How to choose the right user research method
Analytics and data
A beginners guide to Google Tag Manager
In-housing and Recruitment
The complete guide to in-housing
Get involved with our learning events
We run many different events, including bitesize learning sessions, webinars, training and roundtables where we provide thought leadership and share the value of our experience.