Tropical Sky modernises digital experience at scale
In summary
We worked with Tropical Sky to assist with a delayed website rebuild project and provide specialist development resource.
We helped them in-house development and provided combined technical leadership, project management, and contracted Microsoft .NET developers to accelerate delivery.
The new responsive website platform and eight localised sub-sites were launched successfully, improving user journeys and enabling online payments.
Challenge
When Fresh Egg started working on the project, the website rebuild was already two years behind schedule. Tropical Sky needed consistent development resource as they had struggled to recruit and retain specialist talent.
Internal marketing teams were repeatedly pulled into the project, stretching resources and delaying delivery further. The business also needed to replace the telephone booking payment process with an online payment solution.
Approach
Fresh Egg conducted stakeholder interviews and workshops to assess the situation before taking over the technical leadership of the rebuild. Within one week, we sourced and onboarded two pre-vetted Microsoft .NET contractors who worked from Fresh Egg’s offices under the guidance of a project manager and senior developer.
The team implemented a mobile-first responsive platform, improved cruise content and user journeys, and introduced a secure online payment portal that allowed customers to complete bookings digitally.
Outcome
Fresh Egg successfully delivered the rebuild milestones within agreed timelines, including launching the main Tropical Sky website and eight international sub-sites.
The project introduced a refreshed responsive design, improved imagery, streamlined user journeys, and a new online booking payment process.
Fresh Egg also continued supporting Tropical Sky post-launch with ongoing contractor management and development resource.
Website rebuild accelerated
Provided specialist development resource and technical leadership to get a delayed project back on track.
Multi-site platform launched
Successfully delivered a new responsive website and eight localised sub-sites within agreed timelines.
Online payments enabled
Introduced a secure digital payment process, improving customer journeys and reducing reliance on telephone bookings.
Mike Collins
Managing Director
Tropical Sky
