About the role
Location: Worthing (Hybrid) (1-2 days pw office based depending on your location)
Full time | Permanent
Help shape the future of experimentation.
At Fresh Egg, we're passionate about helping ambitious brands create better digital experiences through experimentation, insight and continuous optimisation.
We're looking for a Senior Conversion Strategist to join our Conversion Services team. If you're naturally curious, love solving customer problems and get excited by using data to make better decisions, we'd love to hear from you.
You'll work with a diverse range of clients to develop experimentation strategies that drive measurable business growth. From uncovering user insights and prioritising hypotheses to launching A/B tests and presenting results, you'll play a leading role in helping our clients make smarter decisions and achieve meaningful outcomes.
This is a hands-on strategic role where you'll collaborate with specialists across UX, Analytics, SEO, Development and Client Services to deliver best-in-class experimentation programmes.
What you'll be doing
Developing experimentation and personalisation strategies that align with client goals.
Analysing quantitative and qualitative data to identify user behaviour, conversion barriers and opportunities.
Creating robust hypotheses and prioritising testing roadmaps based on commercial impact.
Designing and shaping experiment concepts, working closely with UX designers and developers.
Setting up, QA'ing and monitoring A/B tests and personalisation campaigns.
Turning results into clear, actionable insights that clients can understand and act on.
Leading client workshops, strategy sessions and performance reviews.
Exploring how AI can enhance research, insight generation and experimentation workflows.
Supporting new business opportunities through proposals, pitches, webinars and thought leadership.
Helping evolve Fresh Egg's Conversion Services offering by sharing ideas, best practice and industry knowledge.
What we're looking for:
You'll already have experience delivering successful experimentation programmes and be comfortable balancing strategic thinking with hands-on implementation.
We're particularly interested in people who have:
Strong commercial experience in CRO, experimentation or digital optimisation.
Experience building experimentation strategies and roadmaps.
A solid understanding of user research and behavioural analysis.
Hands-on experience using experimentation platforms such as Optimizely, VWO, AB, Tasty, Webtrends Optimize, Bloomreach or Monetate.
Strong analytics skills using GA4, Looker Studio and/or Adobe Analytics.
Experience working closely with UX designers and developers.
Excellent presentation and communication skills with confidence working directly with clients.
A passion for learning, sharing knowledge and continually improving.
Bonus points if you have experience with personalisation programmes, AI-assisted workflows or public speaking, blogging or presenting at industry events.
