Articles by Intern

Google has been experimenting with generative AI to create part of its search results in the USA for about 12 months. Now, the BBC reports that some searchers in the UK will start to see this Search Generative Experience (SGE).

The new announcement enables marketers and analysts to get a tailored collection of reports in GA4 pertinent to their business objectives.

This blog covers macro and micro-website conversions, how they differ, and their roles in overall performance.

There is no doubt that a marketing operation needs to have a robust strategy to be successful. Organisations require a clear plan of getting from the current 'as is' situation to the 'to be' to achieve its objectives, which feeds into the wider organisation. However, having a strategy in place is no

I've put together my experience on what it's like walking (virtually) into a new job and some of the highlights and challenges I faced.

It has been around a month now since the roll-out of the Google September 2019 core algorithm update.

Learn about the significant changes Facebook are making by shifting from a ‘Feed’ to ‘Stories’ and therefore a text platform to one dominated by the camera.

A common misconception is that the WordPress platform is only good for sole traders, small businesses or bloggers. However it may surprise you to know that WordPress powers 27% of all websites including the likes of:

SEO may have started as a solo talent - read our blog post to discover how it has evolved and why successful SEO today is a combined specialist effort.

During my apprenticeship in the Analytics & Insight team at Fresh Egg, I've come to appreciate the importance of measuring the performance of content, alongside previously defined goals, objectives and KPIs.

Facebook Live was first announced a couple of years ago but was only available for Facebook staff members and celebrity interviews. However, as of April 2016, Facebook has made its Live feature available to all users, companies and businesses.

Want to expand your knowledge on AdWords? In this comprehensive guide, we take a look at the many changes and updates made to Google AdWords over the past year.