Our work has been named a finalist in Campaign of the Year – Media/Marketplace for our programme with Cala Homes, and Campaign of the Year – Finance/Insurance for our programme with Agria Pet Insurance.
The judges told us both entries "stood out amongst an exceptionally high standard of submissions." Given that these awards are judged by some of the UK’s most experienced CRO practitioners, who review thousands of experiments every year, being shortlisted in two categories at once means a great deal to us.
We're not guessing where to test. Over a decade of results and learnings across sectors, plus market and user research, tells us where the growth is...
and then we move fast, usually testing within two weeks of engaging a new client. That combination of evidence, speed and impact is a big part of what the Experimentation Elite judges are looking for and we're incredibly proud to be shortlisted twice this year.
The results speak for themselves. Across our client base we achieve a 40% test win rate, against an industry average of 12%, more than treble the rate at which the wider market produces statistically significant winners. That consistency is the difference between running experiments and running an experimentation programme that reliably compounds value over time.
It's a track record that we've built experiment by experiment across our entire client base:
- +£.m+£3.2mprojected annual revenue for Sharps from a single behavioural-science-led A/B test
- +%+21% increase in member sign-ups for Diabetes UK
- +$.m+$2.5mannual incremental revenue for Aardy, exceeding the target by 173%, through our CRO Performance Guarantee
It's also why we're confident enough to co-invest in our clients' success. Our CRO Performance Guarantee means we share the risk over a fixed period - and we've never failed to deliver against it.
Thank you
Recognition like this is only ever the visible tip of a lot of quiet, careful work from our conversion strategists, analysts, designers and developers, and from the clients who trust us to experiment on the journeys that drive their businesses. Our thanks go to Cala Homes and Agria Pet Insurance for that trust, and to the Experimentation Elite team for the shortlisting.
We'll find out how we've done at the awards later this year. Whatever the outcome, being shortlisted twice among such strong competition is something the whole team is proud of.
Want results like these?
If your website is converting at 2–3% then 97% of your hard-won, increasingly expensive traffic is leaving without doing anything useful. Award-winning optimisation is how you change that.
If you'd like to see what a Fresh Egg CRO programme could do for your revenue, get in touch or explore our work. We'll put together a free performance forecast, no strings attached.
