Key points about the latest Penguin update
Google confirmed the Penguin update will now happen in real-time, as opposed to waiting for data refreshes. This means that remedial action to improve quality signals from backlinks or over-optimised on-site linking should produce results much more quickly
Google has announced that the update will be more granular. This implies that certain parts of a site may be affected based on spam signals given by manipulative links, rather than entire domains suffering visibility loss
Google also stated they will no longer comment on future refreshes. Like Panda, this is being rolled into a continuous-update model. This makes it harder to identify when sites have 'tripped' a threshold and puts the onus on webmasters to ensure sites are always compliant with quality guidelines
Think your site has been affected by Penguin? Talk to Fresh Egg about a backlink audit now
