Win 12 Months of CRO Support for Your Charity — Completely Free

Why Conversion For Good matters

Charities today face increasing pressure to deliver more impact with limited resources.

At the same time:

• Digital acquisition is becoming more expensive

• User expectations continue to rise

• Every website visit needs to work harder

This is where conversion rate optimisation (CRO) becomes critical.

Rather than focusing solely on driving more traffic, CRO helps organisations maximise the value of the traffic they already have, improving user journeys, reducing friction, and increasing the likelihood of meaningful action.

Image: Webtrends Optimize - Conversion for Good

What the winning charity will receive

The selected charity will gain:

• 12 months' free access to the Webtrends Optimize platform

• The ability to test and optimise website experiences continuously

• Tools to improve content, journeys, and conversion performance

• A data-driven approach to increasing donations, engagement, and impact

This enables charities to move beyond static websites and towards more intelligent digital experiences, ones that adapt, learn, and improve over time.

A gamechanger for digital impact

For many charities, optimisation is often seen as complex or resource-heavy.

In reality, the biggest gains often come from:

• Small, evidence-led changes

• Better alignment between user intent and content

• Continuous testing and learning

As a Webtrends Optimise partner, we work with organisations to create intelligent digital experiences that don't just look brilliant, but perform brilliantly too, combining CRO, data, and user insight to accelerate measurable impact.

"For charities, every visit matters. What makes Conversion For Good so powerful is that it enables organisations to turn more of that hard-earned traffic into real impact, more donations, more engagement, and stronger supporter relationships. From an optimisation perspective, even small, well-tested changes can unlock significant performance gains. Giving a charity access to these capabilities for 12 months has the potential to be genuinely transformative."

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— Jake Lambert, Head of Optimisation

Impactful results for charities

We increased online donations by 61%

Our recommended user-research-based optimisation of Diabetes UK's website increased online donations by a significant amount.

Six-figure donation increase for RSPCA

Our work increased the number and size of donations the RSPCA's website generated. At the same time, our coaching enabled them to bring experimentation in-house within a year.

21% increase in memberships

Our improved content design for the UK charity's membership page, based on user research, increased member sign-ups.

Who can apply?

Conversion For Good is open to:

• Any UK or international registered charity

• Organisations of any size or digital maturity

• Teams with or without prior CRO or testing experience

No specialist knowledge is required, just a willingness to learn, test, and improve.

Why this opportunity stands out

Unlike traditional grants, Conversion For Good doesn't just provide funding; it provides capability.

That means:

• Building long-term digital skills

• Creating a culture of experimentation

• Driving sustainable, measurable improvements over time

In an environment where every donation counts, this kind of capability can make a meaningful difference.

How to apply

Deadline: Midnight, 5 June 2026

Apply here: webtrends-optimize.com/conversion-for-good

Help spread the word

Know a charity that could benefit?

Share this opportunity with them. The more organisations that apply, the greater the potential to create meaningful impact across the sector.

Final thoughts

Webtrends Optimize's Conversion For Good initiative reflects a growing recognition across the industry: digital performance is mission-critical.

For one charity, this is a chance to turn their website into a high-performing engine for growth and impact, powered by data, insight, and continuous optimisation.

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