Win 12 Months of CRO Support for Your Charity — Completely Free

Charities today face increasing pressure to deliver more impact with limited resources.

At the same time:

• Digital acquisition is becoming more expensive
• User expectations continue to rise
• Every website visit needs to work harder

This is where conversion rate optimisation (CRO) becomes critical.

Rather than focusing solely on driving more traffic, CRO helps organisations maximise the value of the traffic they already have, improving user journeys, reducing friction, and increasing the likelihood of meaningful action.

The selected charity will gain:

• 12 months’ free access to the Webtrends Optimize platform
• The ability to test and optimise website experiences continuously
• Tools to improve content, journeys, and conversion performance
• A data-driven approach to increasing donations, engagement, and impact

This enables charities to move beyond static websites and towards more intelligent digital experiences, ones that adapt, learn, and improve over time.

For many charities, optimisation is often seen as complex or resource-heavy.

In reality, the biggest gains often come from:

• Small, evidence-led changes
• Better alignment between user intent and content
• Continuous testing and learning

As a Webtrends Optimise partner, we work with organisations to create intelligent digital experiences that don’t just look brilliant, but perform brilliantly too, combining CRO, data, and user insight to accelerate measurable impact.

Conversion For Good is open to:

• Any UK or international registered charity
• Organisations of any size or digital maturity
• Teams with or without prior CRO or testing experience

No specialist knowledge is required, just a willingness to learn, test, and improve.

Unlike traditional grants, Conversion For Good doesn’t just provide funding; it provides capability.

That means:

• Building long-term digital skills
• Creating a culture of experimentation
• Driving sustainable, measurable improvements over time

In an environment where every donation counts, this kind of capability can make a meaningful difference.

Deadline: Midnight, 5 June 2026

Apply here: webtrends-optimize.com/conversion-for-good

Help spread the word

Know a charity that could benefit?

Share this opportunity with them. The more organisations that apply, the greater the potential to create meaningful impact across the sector.

Webtrends Optimize’s Conversion For Good initiative reflects a growing recognition across the industry: digital performance is mission-critical.

For one charity, this is a chance to turn their website into a high-performing engine for growth and impact, powered by data, insight, and continuous optimisation.