Articles by Lee Colbran

Webtrends Optimize is offering one charity 12 months' free access to its CRO platform. Optimise your website, improve user journeys, and increase donations. Apply by 5 June 2026.

Fresh Egg becomes a sponsor of The UK Umbraco Foundation, investing in the UK Umbraco community. Discover what this means for the ecosystem.

Instagram Reels, images, and videos from public business or creator accounts now appear in Google Search. Learn what’s changed, what content is indexed, and how to optimise your Instagram posts for better brand visibility and search impact.

Read about our nomination in the Experimentation Elite 2023 awards for our work delivering a significant uplift for John Lewis Money.

At Fresh Egg, we're passionate about helping marketers tackle the challenges of today's fast-evolving digital landscape. That's why we're excited to announce our lineup of helpful learning events for 2025, designed to empower you with actionable insights, the latest strategies, and the tools you nee

Digital marketing in 2024 was a landscape of rapid evolution and heightened complexity. AI-driven tools and automation have transformed personalisation, making campaigns more innovative and efficient. Privacy regulations and the issues with third-party cookies challenge data collection and have push

Read how we recently won our third award for our work with UK insurer Ageas, taking the silver award in the Best Use of Digital from the Financial Services Sector.

As reported on Econsultancy, Uniqlo, the famous Japanese clothing retailer, recently unveiled a website redesign that has stunned many in the web design and development community—and not in a good way.

We caught up with Scott Totman, who recently joined our Project Delivery team as Project Director. We asked Scott about his career to date, his tools of the trade, his go-to website, and the $64,000 question of what's Scott's favorite way to eat an egg.

We are excited to announce Fresh Egg's conversion work with Ageas has been shortlisted for another prestigious award! Read how our project has reached the shortlist for the 'Best Use of Digital from the Financial Services Sector' category in the 2024 Digital Impact Awards.

June proved to be a successful month for our Conversion team. We won our second award for our work with UK insurer Ageas, the Best Use of CRO Category at the UK Digital Growth Awards.

Read about our award win at the Experimentation Elite Awards for our work with Ageas, which generated an additional £2.6m with a single a/b experiment.