Agria sales soar 29% through website transformation
In summary
Agria needed to replace its outdated website with a modern platform that could improve performance and support future growth.
We rebuilt the website using modern, headless technology, improving user journeys, content, site structure and overall experience.
The result was a high-performing website that increased sales, improved engagement and delivered stronger conversion rates.
Challenge
Agria's existing website was built on outdated technology, resulting in slow performance, poor user experience and missing key functionality such as a 'MyAccount' area.
With its platform nearing end-of-life, Agria needed a modern, high-performance website that could deliver immediate results while supporting future business growth.
Approach
We began by rebuilding the equine insurance journey using Gatsby technology as a proof of concept. This delivered an immediate uplift in conversion and revenue performance, which then lead to a full rebuild of the main website.
The new site was developed using modern, headless architecture and hosted on Netlify to deliver fast load times and improved performance.
We introduced a new design system, validated through usability testing, alongside:
improved site structure
clearer product pages with user-focused content design
stronger calls to action
a user and SEO-friendly framework to support visibility and growth
Outcome
The new website delivered a 29% increase in sales, alongside improvements in engagement and conversion performance.
Mobile engagement increased by 25%, while start-to-quote conversion rate improved by 82%, demonstrating the impact of the improved user experience and journey design.
Agria now has a modern, high-performing website that supports continued growth, with a scalable platform that enables future development and expansion.
+%+29%Increase in sales
+%+25%Increase in mobile engagement rates
+%+82%Start to quote conversion rate
Sam Agha
Marketing Director
Agria Pet Insurance
