Helly Hansen maintains SEO performance through migration

Helly Hansen had just completed a major replatform of its commerce infrastructure and needed to ensure that organic search performance was not negatively impacted during the transition.

Maintaining visibility, traffic and revenue across multiple international sites was critical, while also improving SEO foundations and content strategy for future growth.

We delivered a technical SEO audit to ensure best practice was in place across the new platform, supporting Helly Hansen in maintaining search visibility during the migration. This was followed by the development of a content strategy across multiple brand sites, including Helly Hansen Sport and Helly Hansen Workwear, to improve structure, consistency and scalability.

We worked closely with internal teams throughout the transition to ensure SEO considerations were embedded at every stage of the replatform, with a focus on protecting performance while enabling future optimisation opportunities.

The migration was delivered successfully with no loss of revenue or website traffic during the transition period.

Organic visibility was maintained across key markets, and the new platform provided a stronger technical and content foundation for ongoing optimisation.