KFH strategy scores 86% uplift
In summary
KFH needed to modernise its website to improve performance, user experience and support future growth.
We rebuilt the website using a headless CMS and redesigned key journeys and content to improve speed, usability and mobile performance.
This led to significant uplift in conversions, search visibility and lead generation across the site.
Challenge
KFH is one of London’s most prominent property brands, with a high-traffic website supporting over 60 branches.
The existing site was built on legacy technology, which limited CRO and SEO performance and struggled to meet growing user expectations.
KFH needed a complete website transformation to modernise their platform, improve speed and usability, and enable teams to manage and optimise content more effectively - all without interrupting day to day operations.
Approach
We rebuilt KFH’s website using a headless Umbraco CMS, delivering content through a modern, React-powered front end.
Our approach included:
Custom component-based templates for flexible content
New content and journeys for key user tasks and audiences
Personalised call tracking per marketing channel
Advanced property search with filters and geolocation
Continuous CRO testing with modular design variations
Integrated analytics for improved UX insight and SEO visibility
Outcome
By redesigning and rebuilding kfh.co.uk from the ground up, we enabled one of London’s top property brands to:
Improve mobile performance and cross-device conversion
Enhance content flexibility for marketing teams
Dramatically improve SEO crawlability
Introduce personalisation at scale
Lay the foundations for intelligent, adaptive optimisation through CRO
KFH now benefits from a digital platform that evolves with its users, and continues to outperform the competition.
% 462% increase in page crawl
+% +86% uplift in property conversion rate
+% +28% increase in mobile viewing leads
Stacey Kirby
Marketing Director
KFH
