LeaseCar accelerates revenue by £408k

LeaseCar.uk needed to improve the performance of their website across the full customer journey whilst reducing reliance on expensive paid campaigns.

Key challenges included:

* Declining organic search traffic and a 54% drop in enquiry form leads

* High bounce rates and low mobile conversion rates (below 1%)

* User confusion around leasing options and navigation issues

* Lack of trust in the brand and leasing process clarity

We implemented a full-funnel strategy combining technical SEO, audience-driven content, digital PR and CRO to improve performance at every stage of the user journey.

This included optimising the site’s technical foundations, improving content to better match user intent and increasing authority through digital PR activity.

Alongside this, we enhanced key user journeys and enquiry forms, using data-driven experimentation to improve engagement and conversion rates.

The integrated strategy delivered a £408,000 increase in revenue over eight months, exceeding targets by 118%.

Improvements to qualified traffic, user journeys and enquiry forms significantly increased engagement and conversion rates across the site.

LeaseCar.uk now benefits from a more efficient, full-funnel marketing approach that maximises lead generation and supports continued growth. The improvements have driven record-breaking sales, enabling LeaseCar.uk to expand its team with three new sales staff.