The Rainbow Trust rebuilds Ad Grants performance
In summary
We supported the charity with rebuilding its Google Ad Grants strategy after major traffic declines.
Training workshops empowered the internal team to manage and optimise campaigns independently.
Broader analytics and CRO expertise helped uncover actionable insights to improve digital performance.
Challenge
The Rainbow Trust had saw a significant drop in website traffic and donation income for the charity after changes to Google’s Ad Grants.
With limited resources and budget, the organisation needed expert support to quickly recover performance and maximise the value of its digital channels.
Approach
We delivered a series of hands-on training sessions to help the internal team rebuild and manage the Ad Grants account effectively.
The partnership also included a detailed review of the charity’s Google Analytics setup, providing clear recommendations and insights to improve website performance and conversion tracking.
Outcome
The charity gained a stronger, more sustainable digital strategy supported by improved analytics, in-house capability building, and access to our wider expertise across PPC, CRO, analytics, and creative services.
We became a trusted extension of the team, helping the organisation continue to grow its impact online.
Ad Grants performance restored
Rebuilt the Google Ad Grants strategy following significant traffic declines.
In-house capability developed
Training workshops enabled the team to manage and optimise campaigns independently.
Actionable analytics insights
Improved tracking and performance measurement to support ongoing optimisation.
Kate Phelps
Digital Marketing Manager
Rainbow Trust
