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Ultimate Finance gets 70% faster with headless

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In summary

  • Ultimate Finance needed to improve website performance and resolve issues caused by an outdated and inefficient CMS.

  • We rebuilt the website using a headless CMS to improve speed, usability and flexibility.

  • The result was a faster, more efficient website that improved user experience and made content management easier.

Challenge

Ultimate Finance’s existing WordPress website had significant performance and usability issues, with slow load speeds negatively impacting user experience and potential SEO performance.

The CMS was also heavily customised, making even simple content updates time-consuming and inefficient for internal teams.

There was a clear need to modernise the platform to improve performance, simplify content management and support future development.

Approach

We carried out SEO, UX and analytics audits to fully understand the limitations of the existing site.

Following this, we rebuilt the website using a headless CMS, combining WordPress with a Gatsby and React front end to improve performance and flexibility.

As part of the rebuild, we improved site structure for users, optimised assets and upgraded analytics to GA4, providing a stronger foundation for measuring performance and supporting ongoing optimisation.

Outcome

The new website delivered a significant improvement in performance, including a 70% increase in site speed. The updated platform now provides a faster, more dynamic user experience while also improving efficiency for internal teams managing content and development.

Enhanced analytics also offer clearer insight into marketing performance, enabling better decision-making and ongoing optimisation.

Ultimate Finance now has a scalable, futureproof website that supports both user experience and long-term digital growth.

70% faster site performance

Rebuilt the website with a headless CMS, delivering a 70% improvement in site speed.

Future-ready digital platform

Created a scalable, flexible website architecture to support long-term growth and development.

Easier content management

Simplified content updates and enhanced analytics, improving efficiency and insight for internal teams.

Laptop displaying Ultimate Finance website with orange design and "Keeping business moving together" headline on orange chair
"Thank you very much for such a smooth website build project and a great result.

The site looks fantastic and works well in so many ways, functionally and on-brand. I can speak for the Exec team and others around our business to say what an improvement it is and how much they like it. I look forward to developing the website further in the coming months."

Yvonne Balfour

Chief Marketing Officer

Ultimate Finance

Ultimate Finance website homepage with orange header featuring illustrated London cityscape and ferris wheel, business funding content below
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