Analytics audit

Maximise your data and supercharge decision making

With a Google Analytics audit, we ensure that your data is accurate and that you are capturing the relevant data points to help you understand user behaviour and campaign performance.

Data integrity that drives trust

Data needs to be accurate and trusted because if your data integrity is compromised, so is your entire business intelligence reporting. Our comprehensive GA4 and GTM audit will give your organisation confidence in your data and reporting. We help you identify all the critical interactions that require tracking and suggest how to best integrate them into the GA data model and reporting.

Our clients

GA integrity assured

We conduct a rigorous health assessment of your Google Analytics (GA or 360) setup, apply relevant fixes, add additional tracking, and provide optimisation of your data ecosystem. This process typically includes a measurement strategy workshop, planning and implementation of advanced tracking, and sometimes reporting. This is the most comprehensive upgrade you can give your analytics and reporting to build trust in the data across the organisation.

Talk to us about your data

How do I know if I need a full Google Analytics audit?

And why should I get one?
A full audit provides a comprehensive overview of your GA4 and GTM configurations, including fixes, tracking enhancements, and detailed documentation of what is in place.
There are several reasons why an organisation would want us to verify its Google Analytics setup independently, but typically, it is due to a lack of trust in data integrity. This factor is especially critical if it is spending considerable money driving traffic to its website.
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Common problems solved by an audit

Incomplete GA setup and data trust issues
GA setup was rushed, resulting in incomplete configuration and unreliable data.
Lack of GA documentation and expertise
With no documentation and the original setup expert gone, the team struggles to extract insights from GA.
Incomplete user interaction tracking
GA lacks key user interaction tracking; a comprehensive measurement framework is needed to guide additional tracking across critical user journeys.
GTM overloaded with tags, causing confusion and site slowdown
Excessive, untracked tags in Google Tag Manager are causing site performance issues.
Unclear campaign performance and unreliable channel reporting
High campaign spend with uncertain performance insights and questionable channel reporting accuracy.
Website migration requires re-tagging for accurate measurement
Upcoming site migration necessitates complete re-tagging to ensure accurate impact measurement and uninterrupted performance reporting.

What does a Google Analytics audit include?

Audit → Strategy → Implementation
A Google Analytics audit examines the set-up of a Google Analytics account in three steps: Audit → Strategy → Implementation.
These steps help us understand any issues. We then work with you to define your reporting objectives and overall digital strategy and implement a comprehensive data strategy to support them.
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How your data strategy fits together

Audit
We start by conducting a complete and detailed audit of your Google Analytics setup, leaving no stone unturned. We then share our findings and recommended next steps, including additional tracking customisations and fixes.
Strategy
We create a measurement framework with you to ensure all business objectives can be measured and reported on. We then translate that framework into a solution design that suits the GA4 data structure. Once completed, we customise the config settings in the GA4 platform to ensure the two are perfectly aligned.
Implementation
We implement fixes and additional tracking during the first two stages of the process. Once completed, you have a robust and verified custom configuration of your GA that measures all the metrics that matter to you and your business.