How high-performing organisations build websites that evolve

In this practical webinar, Fresh Egg and Umbraco explore why some websites enable continuous optimisation while others gradually become barriers to progress. You'll discover the organisational, technical and strategic characteristics that support long-term digital performance, along with practical ideas you can apply within your own organisation.

Being discussed:

• Why digital performance eventually plateaus.

• How websites become barriers to growth.

• The characteristics of websites designed for continuous improvement.

• How to remove operational barriers to optimisation.

• The organisational capabilities required to support continuous digital evolution.

• Where to focus first when planning the next stage of website investment.

Adam and Aaron will share insight on:

• Why some organisations improve performance faster than others.

• How to recognise when your website has become a bottleneck.

• What high-performing digital organisations do differently.

• How to build websites that support continuous optimisation.

• How integrated web development, CRO, SEO and data create long-term competitive advantage.

• Practical next steps for improving your own website's ability to evolve.

Who should attend this session?

If you work in any of these roles or similar, you will get massive value from the session:

• Head of Digital

• Digital Director

• Head of E-commerce

• Head of Performance Marketing

• Head of CRO/Optimisation

• CRO Manager

• UX Manager

• UX Lead

• User Research Lead

• Product Manager

If you are responsible for digital performance, this discussion is for you.

Your experts for the session

Adam Stafford, CEO, Fresh Egg

Adam is Founder and CEO of Fresh Egg, established in 2000. Over the past 25 years, he has led the agency’s growth from SEO specialist to a strategic website and optimisation partner, delivering measurable digital impact for brands including Vodafone, Confused.com, Suncorp and John Lewis.

Aaron Green, Partner Manager, UK & Ireland, Umbraco

Aaron is one of Umbraco's UK & Ireland Partner Managers, helping partners ensure build quality and drive commercial success. He has a strong interest in sales, marketing, and business strategy, which shapes the thinking he brings to conversations about the future of the web and digital market. Starting at Deloitte, Aaron gained an inside view of how businesses of all kinds actually operate, before moving into staffing and recruitment, and finally into tech and digital with Umbraco.