How high-performing organisations build websites that evolve
Replay available
A one-hour practical session which explored why some organisations continually improve digital performance while others struggle to maintain momentum.
What we discussed:
Why digital performance eventually plateaus.
How websites become barriers to growth.
The characteristics of websites designed for continuous improvement.
How to remove operational barriers to optimisation.
The organisational capabilities required to support continuous digital evolution.
Where to focus first when planning the next stage of website investment.
Adam, Andy and Aaron shared insights on:
Why some organisations improve performance faster than others.
How to recognise when your website has become a bottleneck.
What high-performing digital organisations do differently.
How to build websites that support continuous optimisation.
How integrated web development, CRO, SEO and data create long-term competitive advantage.
Practical next steps for improving your own website's ability to evolve.
Watch the recording
Who should watch this session?
If you work in any of these roles or similar, you will get massive value from the session:
Head of Digital
Digital Director
Head of E-commerce
Head of Performance Marketing
Head of CRO/Optimisation
CRO Manager
UX Manager
UX Lead
User Research Lead
Product Manager
If you are responsible for digital performance, this discussion is for you.
The IX Maturity Curve
Where does your business sit on the scale?
Curious exactly where you land? Our free 2-minute assessment tells you.
Website Performance Readiness Assessment
You've just seen the five levels of the IX Maturity Curve. In 2 minutes, find out where your website actually sits and the single biggest constraint holding it back from the next one.
Your session experts
Adam Stafford, CEO, Fresh Egg
Adam is Founder and CEO of Fresh Egg, established in 2000. Over the past 25 years, he has led the agency’s growth from SEO specialist to a strategic website and optimisation partner, delivering measurable digital impact for brands including Vodafone, Confused.com, Suncorp and John Lewis.
Andy Fellingham, Commercial Director, Fresh Egg
Andy is Commercial Director at Fresh Egg, joining with a career spent at the intersection of digital, commercial growth, and customer experience across travel, retail, sport, and hospitality. He built his commercial foundations at Virgin Holidays, before senior digital leadership roles at Ann Summers and Goodwood, and most recently served as Digital Director and Acting Chief Customer and Commercial Officer at The Jockey Club, with accountability for over £120 million in revenue.
Aaron Green, Partner Manager, UK & Ireland, Umbraco
Aaron is one of Umbraco's UK & Ireland Partner Managers, helping partners ensure build quality and drive commercial success. He has a strong interest in sales, marketing, and business strategy, which shapes the thinking he brings to conversations about the future of the web and digital market. Starting at Deloitte, Aaron gained an inside view of how businesses of all kinds actually operate, before moving into staffing and recruitment, and finally into tech and digital with Umbraco.
