How high-performing organisations build websites that evolve
- Date:
- 26 August 2026
- Time:
- 10:30 BST
- Location:
- Online
A one-hour practical session exploring why some organisations continually improve digital performance while others struggle to maintain momentum.
You will leave understanding:
Why digital performance eventually plateaus.
How websites become barriers to growth.
The characteristics of websites designed for continuous improvement.
How to remove operational barriers to optimisation.
The organisational capabilities required to support continuous digital evolution.
Where to focus first when planning the next stage of website investment.
Adam will share insight on:
Why some organisations improve performance faster than others.
How to recognise when your website has become a bottleneck.
What high-performing digital organisations do differently.
How to build websites that support continuous optimisation.
How integrated web development, CRO, SEO and data create long-term competitive advantage.
Practical next steps for improving your own website’s ability to evolve.
Who should attend this session?
If you work in any of these roles or similar, you will get massive value from the session:
Head of Digital
Digital Director
Head of E-commerce
Head of Performance Marketing
Head of CRO/Optimisation
CRO Manager
UX Manager
UX Lead
User Research Lead
Product Manager
If you are responsible for digital performance, this discussion is for you.
Webinar Registration
Your expert for the session
Adam Stafford, CEO, Fresh Egg
"At Fresh Egg, we're always looking for meaningful ways to bring our people together – whether it's learning something new or simply sharing a great experience. The Small Batch masterclass was the perfect blend of both. It was fun, educational and gave everyone a chance to connect over something we all love – great coffee."
