How we use AI in CRO for smarter research, better ideas, bigger impact

Watch as we share how leading optimisation teams are using AI to find opportunities faster, remove bottlenecks, and accelerate experimentation.

Cut through the AI hype and learn where it can genuinely improve optimisation efficiency, insight generation, experimentation, and decision-making.

Stephen provides insight on:

• Finding friction and conversion barriers in under 30 seconds

• Turning historical research into an AI-powered insights engine

• Generating optimisation hypotheses faster and with greater consistency

• Reducing compliance bottlenecks using AI-assisted review

• Creating and testing new digital experiences more efficiently

• Applying AI across CRO, UX, SEO and web optimisation workflows

Session expert:

• Stephen Courtney, Associate Director of CRO, Fresh Egg

Duration: 45 minutes

Who should watch this session?

If you work in any of these roles or similar, you will get massive value from the session:

• Head of Digital

• Digital Director

• Head of E-commerce

• Head of Performance Marketing

• Head of CRO/Optimisation

• CRO Manager

• UX Manager/UK Lead

• User Research Lead

• Product Manager

• If you are responsible for digital performance, this discussion is for you.

Your session expert

Stephen Courtney, Associate director or CRO, Fresh Egg

Stephen is a CRO and UX strategist at Fresh Egg, using his expertise in behavioural science and data analysis to drive measurable growth through website optimisation. He has worked across finance, SaaS and charity sectors, improving sign-ups, revenue performance and donor retention for brands including Vitality, Nationwide and Tesco.