Smarter data collection deep dive
Watch our experts for a practical deep-dive into how smarter data collection can unlock better ROAS across paid platforms.
Key takeaways from the session:
- Attendees will better understand the challenges with data quality and how they can minimise their impact.
- Gain insight into the level of data and reporting available on users who don't consent to cookies and why that is valuable.
- Understand what a first-party cookie strategy entails and whether or not they need one.
- Understand how moving data collection server-side using Meta CAPI or similar will directly impact ROAS.
- Get some hands-on guidance on how to set up server-side tracking with a few simple clicks.
Who should watch this session?
- Technical marketers, marketing directors, marketing managers.
- Marketers with budget responsibility who need to understand how to improve ROAS across paid ad platforms.
- Web analysts in charge of their company's / agency's Google Analytics and reporting.
- Marketers who desire to better understand user behaviour on their website or across different markets, especially if a high percentage of users decline cookies.
