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Calculate Your Hidden Revenue Opportunity

You’re driving traffic to your website, but are your visitors actually converting? Enter your metrics below to see how much revenue you could unlock through optimisation.

Based on our optimisation work with leading brands, many organisations typically operate 20–40% below their conversion potential. Our calculator shows your exact opportunity across three realistic scenarios, and why CRO matters for your bottom line.

Your average monthly sessions or users
The % of visitors who complete your primary goal (purchase, lead, etc.)
Revenue per sale or estimated value per lead
Want a more accurate calculation?

If you track lead-to-sale conversion, get a more precise estimate

If you're generating leads, what % become customers?
Total value per converted customer