Brimming with helpful advice and information, our in-depth Google Ad Grants guide provides insights and top tips on:
- The important differences between Standard Ad Grants and Google Ad Grants Pro
- Applying for your $10,000 a month Google Ad Grant
- Spending your Google Ad Grant in the most effective way
- Deciding which keywords to target, and why you need to think outside the box
- Creating website content that champions expertise and authority
- Automated bidding and other Google requirements
- Avoiding or dealing with a deactivation
- Limitations and opportunities when using Google Ad Grants
- Conversions such as turning your website visitors into advocates and in turn into supporters of your organisation
- Creating reports on your performance, quality score and click-through rate
- Competitor analysis tools
- More Google perks for non-profits, namely the G-suite, Earth and Maps
With this guide, we aim to give you a solid understanding of what Google Ad Grants are, how to get one, and how to maximise your organisation’s performance using the budget Google gives you.
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