Articles by Nate Wood

Find out what you need to do to prepare your company infrastructure and environment to create an in-house digital marketing team, including tools, processes and personal development plans.

Read what Fresh Egg strategy director, Nate Wood, says about whether your digital activity is strategic or tactical and why unless you have a plan, you will end up with an all-too-common (and ineffective) siloed operational structure.

If you’ve made the decision to bring digital marketing disciplines in-house, it's time to decide which of these 11 activities to leave in the hands of agencies and which to hire your own experts for.

Read about weighing up your options around whether to use a digital marketing agency or bring activity in-house, one solution is to take the best of both worlds.

If you're a not-for-profit organisation looking to increase your visibility through search, the Google Ad Grants programme could offer you a helpful boost.