AI search optimisation discovery
AI search, evolving the organic landscape
AI-powered search is changing how customers find and trust brands. If your website has technical gaps, weak signals, or unclear authority, even great content can be ignored by search engines and AI.
AI-powered search experiences are rapidly reshaping the customer journey. From AI Overviews and conversational search to tools like ChatGPT and Perplexity, people are researching, comparing, and making decisions without visiting a website.
In this landscape, often referred to as AI search optimisation, GEO or LLM optimisation, visibility is no longer just about rankings. It is about whether AI systems understand, trust and recommend your brand. While AI search optimisation can be assessed in its own right, meaningful progress depends on strong SEO foundations. Our AI Search Optimisation Discovery shows you where you stand today and how AI-driven insights can be used to inform and strengthen your wider SEO strategy.
Why AI search matters and what our discovery helps you do
As AI-driven discovery continues to evolve across search and content platforms, the underlying signals that influence visibility are changing, as explored in our work on GEO and AI-ready websites.
Our AI Search Optimisation Discovery is designed to clarify this uncertainty. It shows how AI tools interpret your brand today, where you appear or do not appear in AI-generated answers, and how that compares to competitors.
This includes testing real prompts and tracking how AI responses evolve, an approach we expand on in our research into prompt evolution and tracking.
Most importantly, the discovery identifies what needs to change across technical foundations, content, authority and digital signals. This insight feeds directly back into SEO planning, ensuring AI search data is used to prioritise actions that improve both traditional search performance and visibility within AI-powered experiences.
Talk to us about AI search
AI search is already shaping how customers discover brands. If you want to understand what AI knows about your business and how to improve it, speak to our team.
Our AI search optimisation discovery approach
AI Crawl Audit
We run a technical assessment to ensure your website is discoverable by AI-powered systems.
AI Search Visibility
Analysis We assess how your brand surfaces in AI search results (e.g., ChatGPT, Perplexity, Gemini) and identify strengths and gaps.
Source Authority Check
We evaluate your presence in the datasets, sources, and content repositories used to train AI tools.
Sentiment & Citation Mapping
We analyse what AI tools say about you vs. competitors, spotlighting how you're cited, described, and summarised across a range of prompts relevant to you.
Performance Tracking Setup
We configure the dashboards and reports needed to monitor AI-source traffic to your site, so you can see how this evolves.
What you’ll get from the AI search audit
AI Traffic Dashboard
Track traffic from AI-powered sources and measure changes over time.
AI Landscape Report
Understand how you appear in AI-generated responses compared to key competitors, across brand, products, and sentiment.
Actionable Roadmap
A prioritised set of actions to enhance visibility, accuracy, and influence within AI-powered experiences.
Initial Prompt Tracking Ideas
We'll give you the first 50 prompts you should be tracking based on all the data.
