Google Analytics 4 advanced training
A three part training course covering GA4 fundamentals and new Google Tag Manager (GTM) features.
Course details
Training course covering GA4 features and new Google Tag Manager (GTM) features
Two three-hour sessions and one two-hour session
This course includes parts one and two from the Essentials course, custom reporting and tailor-made insight generation.
Modules:
How to set up and deploy tags using GA4
How to structure your GA4 events using event parameters
How to structure your GA4 accounts
How to set up Enhanced eCommerce using GA4
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How to migrate to GA4 eCommerce from Universal Analytics
What you'll gain
Make your GA4 reports more interactive with detailed event parameters and other data-structure options. Learn how to easily integrate GTM with GA4 to manage tags across large digital estates. Gain valuable tips on the most cost-effective way to migrate data from Universal Analytics to GA4 eCommerce.
