Articles by Fresh Egg

Learn about our approach to creating the perfect customer experience journey map by using the COM-B framework and starting the experience, not the touchpoint.

Read the thoughts of Account Director Kirsty Parker on the psychological impact of video calls in the Zoom era and find tips on how we can reduce video call overload and make the working day a little easier.

Find out what the Google announcement on the future 'page experience' update as SEO and UX increasingly overlap means for your business.

We explain why silos in teams are the biggest challenge in digital and what you need to do to get everyone working together to achieve your business objectives.

Find how you can adapt your online business in times of changing customer needs. The blog post

Good user experience design (UX) is about creating a seamless, logical and natural pathway around your website. In a world of information overload, our ever-reducing attention spans crave simplicity and space. In the mobile UX world, nothing is accidental. With that in mind, here are five considerations when designing mobile UX on your site.

Luke Hay, conversion strategist at Fresh Egg, shares his takeaways from UX Cambridge including some thoughts on assistive technologies and chatbots.

Read our blog post by social media manager, Mark Longhurst to find out how social media impacts the customer journey.

Evergreen content is vital to help you win the battle of search. Seasonal and topical 'event driven' content is great and should be used as part of your content strategy mix, but often you will see an initial traffic spike, then this will die away.

Read our blog post by technical SEO director Mark Chalcraft to find out why Google's mobile index has big implications for your brand.

Conversion Rate Optimisation, or CRO, is about improving the conversion performance of a website, app or campaign. Conversions can be financial (in the case of ecommerce websites) or non-financial (e.g. people completing contact forms on a website).

Thanks to the power of the Google Maps JavaScript API, it is possible to include Google Street View on a website.