Articles by Fresh Egg

Most brands are falling behind in organic search. But not ours. Discover how smarter strategies are delivering real SEO growth and results for our clients.

We break down what an XML sitemap is, why it has always been useful, and how the shift towards AI-powered search makes it more relevant than ever.

As ChatGPT's search functionality prepares for its official launch, there has been a surge in discussions and analysis on how it will impact SEO. Until recently, only a select group of Plus and Team subscribers had access to this new search feature. But now, OpenAI has expanded it, allowing more use

As your organisation becomes more data-savvy, your Google Tag Manager container grows. The more tags, triggers, and variables you have in your container and the more people actively make changes to it, the more crucial clear naming conventions become. Doing so is good housekeeping, ensures efficienc

Perfect! I've successfully extracted and converted the HTML content into clean, well-structured markdown. Here's the final result:

Google has launched a significant set of algorithm updates and new crackdowns on spam. This helpful blog summarises what's happening and what to expect as the updates roll out in the coming weeks. I also share the ramifications of these changes for SEO practices and how you can shift away from outdated approaches.

The digital skills gap makes filling digital specialist roles more challenging than ever. We know this recruitment challenge first-hand, and you are certainly not alone. Read how you can get around the issue of not finding suitable talent.

If you ever have that scary moment overwriting data in BigQuery, fear not - there is a way out of it. Read on and find out how to recover data quickly.

Many marketers are caught between knowing the best medium to use when analysing valuable data. We explore the validity of using GA4's baked-in Explore reports or whether you should use Looker Studio to access and analyse data.

Google has recently announced that Universal Analytics properties without an associated GA4 property will be subject to an automated migration. Read why you should opt out of this.

Power up your CRO experimentation programme - improve testing, performance and results with the Fresh Egg CRO maturity model.

I recently ran a Bitesize training session for Fresh Egg, where I introduced the attendees to the concept of using behavioural insights with marketing activity, including how to apply a simple behavioural model called "COM-B" to their thinking. I've collated some examples of where behavioural insigh