Articles by Intern

Manually tagging your digital marketing campaigns is essential if you want to be able to capture and report on the value of your email, display or other digital campaigns in Google Analytics. Using campaign tagging can help you identify the most effective ways to drive more visitors to, and more con

The importance of a house or brand style guide was discussed as part of Content is King series. However, while it definitely provided a good summary of what style guides are and why they're needed, it didn't quite capture the blood, sweat and tears that went into creating, disseminating and maintain

For many years cost per thousand (CPM) pricing has been the main buying model for premium display advertising space. CPM allows publishers to generate revenue based on volume, and allows advertisers to pay for impressions at a fixed price per thousand.

Yesterday, Google unveiled a new tool that allows webmasters to disavow links via Google Webmaster Tools. This means that those who have been caught up in link spam and received a message from Google about unnatural links being detected can upload a text file list of links to ensure that those links

This is the first of a 12-part series from Fresh Egg's Insight and Analytics team, entitled "Performance Measurement & Optimisation." The aim of the series is to outline a strategy for measuring, understanding and optimising the performance of your online business.

Chatting to a few people today I realise that only a few people have come across Adobe Kuler, so I thought I'd give you a bit of an introduction to one of my favourite online tools.

A challenge faced by web developers and designers is creating engaging, responsive, interactive web pages that load quickly and keep the user happy. ASP.NET is a fantastic web application development platform but using it can mean performance problems caused by viewstate.

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