Articles by Intern

YouTube is widely-known as the second largest search engine behind Google. With more than 1 billion users, its popularity also extends to being the third most visited site worldwide.

The ability to write stand-out headlines is an art form; it has to explain the story to the reader concisely but it must also hook them in and make them want to carry on reading. It can be a tricky skill to master, particularly online - where the headline is called an H1 - as there is so much conten

At Fresh Egg, our experience is that a great content strategy is founded on an understanding of audience, business needs and amplification. And the more research and planning you can perform to develop this understanding, then the more likely you are to get the results you want.

Google Trends is an extremely useful tool for both digital marketers and business owners. The tool provides valuable insight into the relative popularity and interest in search terms/topics over a period of time. It also provides information about the location of searchers and the types of search th

Are your digital marketing campaigns resulting in conversions through your website?

The way that people interact with and consume content online is ever evolving. People are no longer passive consumers, but active seekers of that which helps, inspires and entertains them.

What goes into making an effective content hub that sends loyal customers flocking to your website in their droves?

Very.co.uk is launching personalised homepages in a bid to create the best tailored shopping experience in the world, as personalisation steps up a gear.

Online fashion giant ASOS has launched a social sign-in for new customers, seemingly the first retailer to do so at the checkout, offering its fans an easier way to shop as they socialise.

Building a Twitter following that is engaged, and exceeds ten people – who are not friends and family – can be a difficult task. Followerwonk is a great tool that we regularly use at Fresh Egg that can solve this issue.

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When attempting conversion rate optimisation (CRO), how do you know what to optimise? No matter how big or small your website, the list of testing opportunities is almost never-ending. Every form field, discount code box, call to action, coloured button, checkout page, confirmation email – any of th