Elevating Conversion Rates: Fresh Egg's Performance Guarantee
- Published
- 31 July 2024
- Read time
- 4 min read
Learn about our innovative approach is encapsulated in our CRO Performance Guarantee, reflecting our confidence and commitment to driving tangible results.
Adam Stafford1.Introduction
In the ever-evolving digital marketing landscape, achieving and sustaining high conversion rates is challenging. We've been transforming websites since 2000, delivering substantial uplifts across various sectors. Our innovative approach is encapsulated in our CRO Performance Guarantee, reflecting our confidence and commitment to driving tangible results.
2.The Fresh Egg difference
We stand out as one of the first digital agencies in the UK to offer such a promise. Our impressive track record includes:
Driving eight-figure revenue uplifts for insurers
Increasing donations for charity clients by over 60%
Maintaining a 35% win rate for retail experiments
Winning multiple awards for our CRO work
3.Why choose us?
We've honed a CRO strategy that guarantees results within an initial trial period. We're so confident in our research-led process's ability to drive value quickly and our ability to rejuvenate an ailing testing programme that we're willing to prove it by co-investing in your experimentation programme until you see the promised results.
4.The CRO Performance Guarantee
Our CRO Performance Guarantee is a comprehensive, three-step process designed to ensure success:
Forecasting value
We use historical win rates, average uplift data, and revenue and conversion data from the past 12 months to forecast the value your CRO program should deliver.
Co-Investment
We co-invest in your CRO program, running it at a significantly reduced cost during the start of the programme. You can exit the contract with no questions asked if we don't achieve the projected uplift by the agreed time period.
Agreeing on Performance Targets
We set a performance target based on the forecast, outlining the expected monthly additional value over 12 months.
5.Expert insight
Our in-house team has expertise in design, development, content, SEO, and analytics. It combines this with over ten years of experiment data in a prioritisation framework specific to your industry. This combination allows us to kickstart CRO programs effectively, providing fast and significant results.
6.The mechanics of the Performance Forecast
Our performance forecast is rooted in rigorous data analysis and extensive testing experience.
The forecast incorporates:
Your past 12 months of conversion data
Expected uplift from running two experiments per month
Historical success rates from our repository of experiments
This meticulous approach ensures that the impact of each experiment compounds over time, leading to substantial revenue gains.
7.Client testimonial
AARDY, a highly data-driven company, found Fresh Egg to be a breath of fresh air! Their ability to communicate effectively and match our pace made working together seamless. The breadth of their team's competencies and their no-nonsense approach has positioned them as a true partner. We are excited to continue building this productive partnership.
8.Why clients trust us
Clients choose us for our value-driven programs and commitment to results.
Key benefits include:
A testing strategy and roadmap tailored to your industry and goals
Seamless integration as an extension of your team that provides training and support
Expert design and development resources to implement experiments
Proactive and reliable client management with dedicated programme directors
Comprehensive CRO tooling advice, consultancy, and detailed analysis of experiment results
Our holistic approach to CRO and experimentation ensures you receive a service and a partnership geared towards sustained success.
9.Performance Guarantee uplift
$2.5m uplift for Aardy.com
Through our 'Performance Guarantee' offering, we helped drive a huge +$2.5m annual incremental revenue for Aardy in one test, exceeding the target by +173%.
Get in touch
Contact us to for a FREE Performance Forecast or learn exactly what value and uplift could be achieved from your CRO programme and how to accelerate your testing performance.
