Events | 2 MIN READ
Our Head of Conversion Services Jake Lambert, is speaking at CharityDigital's Digital Fundraising Summit 2023 about "Five things you can do today to maximise your donation funnel."
Five things you can do today to maximise your donation funnel
Join Head of Conversion Services Jake Lambert, as he shares the five things you can do today to maximise your donation funnel.
In this session, he'll discuss what steps you need to take to understand your users' needs and how to action those within your donation funnel. He'll also share some real-world examples of optimisations we have made to our client's donation funnels, which have increased donations by over half a million pounds.
Jake's talk will help charity marketers in the following ways:
- Increasing the effectiveness of marketing activity with low/no budgets
- Working with a low conversion rate in the donation funnel
- Examples of winning experiments for charity donations
- The importance of understanding customer motivations
- How to utilise any research.
Jake joined Fresh Egg in early 2023, having run digital experimentation and research programmes for some of the UK's leading companies, including Just Eat, Tesco and Sky. Having provided multi-million-pound uplifts across multiple businesses, Jake jumped across to the agency world, leading experimentation teams across various prominent digital experience agencies, all with the same goal - providing maximum value from a testing and insight programme for their clients. As Head of Conversion Services at Fresh Egg, Jake is bringing his considerable commercial experience and expertise and fusing it with our heritage in the charity sector to provide organisations looking to improve conversion outcomes, including maximising the crucial income via the donation funnel.