Brimming with helpful advice and information, our in-depth Google Ad Grants guide provides insights and top tips for marketers in the charity sector.
Download and discover:
The important differences between Standard Ad Grants and Google Ad Grants
Pro Applying for your $10,000-a-month Google Ad Grant
Spending your Google Ad Grant in the most effective way
Deciding which keywords to target, and why you need to think outside the box
Creating website content that champions expertise and authority
Automated bidding and other Google requirements
Avoiding or dealing with a deactivation
Limitations and opportunities when using Google Ad Grants
Conversions such as turning your website visitors into advocates and in turn into supporters of your organisation
Creating reports on your performance, quality score and click-through rate
Competitor analysis tools
More Google perks for non-profits, namely the G-suite, Earth and Maps
With this guide, we aim to give you a solid understanding of what Google Ad Grants are, how to get one, and how to maximise your organisation’s performance using the budget Google gives you.
