Blog

Read our blog post by technical SEO director Mark Chalcraft to find out why Google's mobile index has big implications for your brand.

The new Google Penguin Update is here - find out what is new, what it means for your site, and what you can do about protecting your visibility in search.

Conversion Rate Optimisation, or CRO, is about improving the conversion performance of a website, app or campaign. Conversions can be financial (in the case of ecommerce websites) or non-financial (e.g. people completing contact forms on a website).

We all know that there is no shortage when it comes to SEO tools. With so many options available on the web, where do we start looking for quality tools that are worth the effort?

SEO may have started as a solo talent - read our blog post to discover how it has evolved and why successful SEO today is a combined specialist effort.

Thanks to the power of the Google Maps JavaScript API, it is possible to include Google Street View on a website.

During my apprenticeship in the Analytics & Insight team at Fresh Egg, I've come to appreciate the importance of measuring the performance of content, alongside previously defined goals, objectives and KPIs.

Facebook Live was first announced a couple of years ago but was only available for Facebook staff members and celebrity interviews. However, as of April 2016, Facebook has made its Live feature available to all users, companies and businesses.

If you're a not-for-profit organisation looking to increase your visibility through search, the Google Ad Grants programme could offer you a helpful boost.

Yesterday, Google announced what will soon prove to be a game changer in the web analytics arena: the Google Analytics 360 Suite.

Want to expand your knowledge on AdWords? In this comprehensive guide, we take a look at the many changes and updates made to Google AdWords over the past year.

YouTube is widely-known as the second largest search engine behind Google. With more than 1 billion users, its popularity also extends to being the third most visited site worldwide.