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The ability to write stand-out headlines is an art form; it has to explain the story to the reader concisely but it must also hook them in and make them want to carry on reading. It can be a tricky skill to master, particularly online - where the headline is called an H1 - as there is so much conten

At Fresh Egg, our experience is that a great content strategy is founded on an understanding of audience, business needs and amplification. And the more research and planning you can perform to develop this understanding, then the more likely you are to get the results you want.

Google Trends is an extremely useful tool for both digital marketers and business owners. The tool provides valuable insight into the relative popularity and interest in search terms/topics over a period of time. It also provides information about the location of searchers and the types of search th

Site structure plays an imperative role for both SEO and usability. It's the core of your website – which impacts how it is crawled, how it is seen and indexed by search engines and how the user can navigate their onsite journey. That's why getting it right is absolutely crucial.

Pinterest’s new visual search tool allows users to search for pins simply by highlighting an object within a pin. Our blog post explores exactly what it is, how it does it, and how your business can take advantage of this new feature.

Time to migrate to Universal Analytics before the old code is phased out – this post will tell you everything you need to know to make it a smooth transition for you and your company.

Google has been using an artificial intelligence algorithm called RankBrain - understand what it is and discover what it means for your business.

Are your digital marketing campaigns resulting in conversions through your website?

Content plays a huge part in the success of any website; the subject needs to resonate with users and the delivery method needs to work well for them too. Content is often thought of as being the copy on a site, but it also includes video, infographics and other elements that make up webpages. An ex

Learn how to plan and create successful campaigns from Fresh Egg's head of inbound marketing David Somerville and Buzzsumo's Steve Rayson in our webinar write-up

Having a brand alone is not enough. To win over customers you need to make sure you shout about your brand and get your name in front of as many eyeballs as possible.

The way that people interact with and consume content online is ever evolving. People are no longer passive consumers, but active seekers of that which helps, inspires and entertains them.