Articles by Julian Erbsloeh

Don't let your GA4 data dry up. Discover how to implement Google Consent Mode v2 to maintain remarketing, conversion tracking, and demographic data for EEA/UK traffic. Learn how advanced modelling can recover up to 70% of lost conversions.

Google’s new Analytics chat feature is powerful—but only if your data’s clean. Discover why data integrity is crucial before relying on AI to answer your analytics questions.

Find out how to create a measurement plan to accurately track the impact your website is having on your top-line business objectives

Let's cut to the chase: if you haven't implemented server-side tracking yet, you're behind. Server-side tracking isn't a new emerging trend; it's been around for years, and 2024 marked the tipping point. Advertisers that made the switch last year are already reaping the benefits, while those still r

I have to be honest; I have struggled with adopting the new Google Analytics 4 (GA4) since it first appeared in October 2020. If I quickly need to answer a data question, I will still jump into the old GA instead of using the new version. The new, event-based data model makes perfect sense. The impl

Inflated numbers of users in your reporting (Google Analytics, Adobe Analytics et al), broken attribution modelling, shrinking behavioural marketing audiences and skewed A/B test results are some of the big changes to expect, but there is more.

Google has just announced the launch of the new Cross-Device tracking capabilities within Google Analytics, a launch we have been eagerly anticipating here at Fresh Egg.

With so many websites fighting for visibility in the top search results, you'll be wanting to maximise any opportunities to make your results stand-out from the others. This is where structured data comes in, not only does it allow search engines to capture explicit information about a page, it can

Yesterday, Google announced what will soon prove to be a game changer in the web analytics arena: the Google Analytics 360 Suite.

Time to migrate to Universal Analytics before the old code is phased out – this post will tell you everything you need to know to make it a smooth transition for you and your company.

Since publication of this post, referral spam has become a more serious issue, affecting most websites Fresh Egg audits and works with. The number of spam referrers is growing steadily, almost on a daily basis.