Insurance Unleashed: Conversion Strategies for Insurers

In this guide, we share data-backed strategies and real-world CRO tactics tailored to insurance sites: from optimising add-ons and leveraging social proof to navigating price comparison behaviour and Consumer Duty compliance.

• Boost add-on revenue: Clarify the value of extras with benefit-led content and timing that drives uptake.
• Optimise for comparison site traffic: Tailor journeys to how users behave after bouncing from aggregators, and why trust-building is critical.
• Strengthen trust with social proof: Use reviews, testimonials, and visual cues to reinforce credibility where it matters most.
• Meet Consumer Duty expectations: Design journeys that guide user understanding and support fair treatment, without killing conversions.
• Create compliant, high-converting content: Balance regulatory clarity and persuasive messaging.
• Remove UX friction: Use behavioural insights to streamline decision-making and avoid costly drop-off points.