SEO training

Master onsite optimisation, understand Google’s algorithms and learn how to implement and measure SEO campaigns with technical SEO experts, Fresh Egg.

Watch an excerpt from our SEO training


Advanced technical SEO

Course summary:

This training course will cover advanced technical SEO elements to ensure search engines can crawl and index your content. You’ll learn how to monitor and identify technical SEO errors, identify crawl rate issues and utilise log file analysis to understand which pages Googlebot is crawling.

We will cover common technical SEO mistakes, like misuse of canonical tags, hreflang, faceted navigation and JavaScript. We will demonstrate practical examples, and you are welcome to bring current issues you are experiencing to the training session.

What attendees will learn: 

  • The best tools for monitoring performance and completing technical SEO audits
  • How to effectively implement international SEO
  • Learn how to correctly index content with the use noindex, canonicals, redirects and HTTP headers
  • JavaScript best practice
  • The best architecture solutions for crawlability and internal linking optimisation
  • What is structured data, and why you need to use it
  • How to technically implement accelerated mobile pages (AMP) 

Creating and executing an SEO strategy

Course summary:

This training course will cover the key pillars of an effective SEO strategy. You will learn how to set realistic objectives for SEO, how to create a measurement plan and the tools you’ll need to monitor SEO performance.

The course focuses on broader SEO concepts rather than specific tactics; this will help you define which workstreams you should work on and help you identify SEO opportunities. You’ll also learn the biggest blockers to getting SEO done and how to overcome these.

What attendees will learn:

  • How to develop a one-page SEO strategy
  • How to put a robust measurement plan in place and what the key metrics are to measure SEO performance
  • What you need to know about your content, technical SEO and brand reach to create a successful SEO strategy
  • Forecasting SEO performance and measuring the impact of changes
  • Optimal team structure for delivering effective SEO

Creating content to match search intent

Course summary: 

This training course will give you a framework to complete comprehensive keyword research to identify how users search in Google across different customer journey stages.

The first step to growing organic SEO performance is thoroughly understanding your audience's search habits. During this course, you’ll learn how to create content that meets users’ search intent and develop a content strategy to help grow your website’s organic visibility. 

What attendees will learn:

  • How to perform keyword research for different audience groups
  • How to use tools to build BigQuery lists based on user needs
  • The four needs that trigger a user to start searching in Google and how to adapt your content for user needs
  • How to think about the user behind the query and what this means for content creation
  • How to complete a content gap analysis to identify if your content matches what users are searching for

Where search is today and how you can beat your competition

Course summary:

This training course will cover how Google search results have evolved and what tactics you need to be focusing on today to maximise your search visibility. You’ll learn how new technology is impacting how people discover information and how this affects search strategy.

Google has made over 3,000 changes to its search results over the past year and ran over 44,000 experiments. We will cover the hot areas in search you should focus on and the future of search. 

What attendees will learn: 

  • What an answer engine is, and how this impacts your search strategy
  • How Google Discover and queryless search can inform your search strategy
  • How accelerated mobile pages (AMP), AMP stories and progressive web apps (PWAs) impact search
  • Audience research techniques that will improve your SEO
  • What visual search is and how it will evolve
  • Core SERP features you need to be aware of
  • How mobile has changed the way people search


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