With two decades under our belt and Google Marketing Platform (GMP) partner status, we are well placed to help you extract the meaning and value that's currently submerged deep in the digital fathoms.
Knowledge is power, so the more we learn, the more power we have to make a real difference to your business and the experience your customers have with your brand. We work platform-agnostic and regularly work with Adobe Analytics but we are real specialists when it comes to the Google stack – our teams hold individual platform qualifications for GA, GTM, Data Studio as well as Optimize.
Data is a huge field and no two organisations face identical challenges. Our solutions and support are typically tailored and unique but here are some of the key areas we help our clients with:
Typical problems we can fix include:
We can help with issues like:
We help build individual and team skills with:
We've helped countless businesses to see the real value of their marketing with measurement planning and data strategy.
The value you get from your data depends on it's integrity but data quality needs ongoing care
When was the last time you had the quality of your data assessed? Can you really trust those numbers and do they all mean what you think they do? A periodical review of your analytics configuration is a good start but as things start changing (your user's needs, the organisation, competitors etc), data collection and reporting will probably need to be reviewed as well.
That's why, at Fresh Egg, we don't see an analytics audit as a one-off project but instead an on-going investment into your data quality. And we will up-skill your teams to do this work and own that data quality.
Every organisation has a set of unique data challenges, and no two setups are the same. We have seen a lot over the years and regularly find new challenges too, this is what we love about our job! Talk to us about your challenges today and we'll help you find the right solution.
Julian Erbsloeh, head of analytics and insight services
We frequently audit GA configurations for new and existing clients. Whether it is for a small, local charity or a multi-national operating in 60 countries, we have done it all. Our super-thorough audit process typically includes measurement planning, a health check, fixes of all issues, and configuration of new events and goals to match your business needs.
The foundation of all web analytics work should be a measurement framework that outlines all of the datapoints and how they relate to business objectives. Only once the organisation has aligned and agreed which KPIs to look at, can they move forward as one. Read our successful blog post and download our free resource to find out more.
We work with a number of GA360 users to help them get most out of their investment in this amazing platform. Whether it is technical support with advanced tracking implementations, monthly insight reporting or crunching data in BigQuery, we have done it all. If your analytics efforts are hampered by sampled data and you want to explore your options to upgrade, get in touch today.
We create beautiful, dynamic reporting dashboards for our clients, the type that really makes your data sing! After identifying the audience and KPIs, we work closely with you until you have easy access to the data you frequently need. We believe that making good data accessible is key to successful decision making.
Website migrations to a new platform, new domain or new skin can dramatically impact the quality of your data if you don’t manage the transition carefully. We have migrated tracking implementations with Google Tag manager in all of the major platforms like Demandware, Magento, Shopify, WooCommerce, Hybris, Sitecore, Drupal, Kentico
Whether you are using Google or Adobe Analytics, effective analysis of user journeys through your website is not a straight-forward business. We assist companies to understand who their users are and how each of their audiences interact with their website, or even the entire user experience journey.
Download our FREE template and step-by-step guide to creating your own website measurement plan. The framework will help you track the performance of your website against your key business objectives.
Our measurement plan template is an easy-to-follow spreadsheet and is our tried and tested method for creating an integrated strategy for your website. The accompanying guide takes you through the process of completing the plan from start to finish, from concept to workshop and implementation.
Our FREE guide and template will take you through the stages we go through in conducting a GA health check, giving you an understanding of all the elements you need to keep an eye on to ensure your GA setup is giving you the best quality data.
The guide covers tracking code checks, property-level checks, view-level checks, data checks, custom tracking and configurations and GDPR considerations.
