What we do
At Fresh Egg, we provide digital marketing that’s driven by customer experience. Everything we do starts with understanding your audiences and improving their journeys.
We take a customer-first approach to digital marketing.
A customer first approach
We recognise that the most important thing in marketing is people and their experience with your brand. From first date territory to long term loyalty when you’ve known each other for years, it’s the journey together that matters.
No matter what you do, successful digital marketing depends on how well you meet your customers’ needs at precisely the right moments in their journey. That’s where our award-winning approach to customer experience (CX) discovery comes in – an approach that permeates everything we do, defining how we work and driving the services we provide. We uncover what you need to do to help your customers throughout their journey and then provide the digital marketing services and strategic support to help you do it. The best way to help you is to help your customers – so starting with their needs first means we get it right every time.
Customer experience discovery
Our award-winning approach to customer experience (CX) discovery is all about uncovering how the experiences of your customers affect your performance across all of your channels.
Our CX discovery process captures your expectations and then challenges them against the real-life experiences of your customers. It uncovers the stages of your customers’ journeys where they are faced with moments of despair or delight and identifies the solutions to help you transform their experience.
Understanding your customer journey experience
At the heart of our approach you’ll find the 10 stages of customer experience.
These are the stops your customer will make on their journey to long-term loyalty with your brand - from first becoming aware of you to when they feel like they’ve known you for years and are one of your most valued advocates. Breaking down their experiences into these 10 stages puts us in your customers’ shoes to understand what they’re trying to do, what they’re looking for and how they are feeling. We uncover 'moments of truth' – points in the journey where they are faced with moments of despair or delight and identify the fixes to help you transform their experience. Click on any the 10 stages below to learn how we define them.
We help organisations in the following ways:
Defining a digital strategy
Digital marketing strategy
Designing exceptional user experiences
UX and visual design
Building a new website
Website speed improvements
Improving organic search performance
Google core web vital optimisation
Discovering opportunities across the customer journey
Customer journey mapping
Building a digital team
Digital skills training
Optimising onsite performance
Conversion rate optimisation
Implementing split tests
Understanding performance and gaining insight
Bringing data together
Insight and reporting
Read about our workView All Work
Our recommended user-research-based optimisation of the healthcare charity’s website increased online donations by 61%.
Our audience research for a UK charity helped them drive measurable engagement across digital marketing channels.
We placed a specialist digital team with the luxury holiday provider to complete a challenging website rebuild on time.
Our Google Analytics consultancy helped the children’s charity extract maximum value from their Google Ad Grant.
We built a new website for the London estate agent which outperforms competitors.
We helped NHS England London launch a website to deliver microtargeted mental health services at scale across the capital.
We upheld search visibility for the financial services provider when integrating six websites into one.
We personalised and optimised the student application process on the UK university's website and increased new applications by 55%.
Our powerful combination of SEO and CRO increased search visibility and conversion for the recruitment agency’s suite of websites.
Our tactically adept CRO programme for the healthcare provider helped them hit business targets and increase sales.
Our SEO expertise maintained website traffic for the fashion retailer during a complex migration to a new platform.
We tested and evaluated a metered content system for the e-learning provider to help them turn website visitors into subscribers.
We designed and built a brand new website for a top UK tennis player which she can update while on tour.
We designed, developed and delivered a new SEO-friendly website on the Kentico platform for the e-learning provider.
Our three-year digital marketing strategy gave the UK charity a raft of insights to better engage with donors.
The innovative ideas from our split tests generated a 32% revenue uplift for the ecommerce website.
Our content and search intent analysis identified multiple opportunities for the largest UK university to improve its web content.
We integrated three ecommerce websites and migrated them to a new Shopify platform to increase revenue by 234%.
We created a promotional microsite for the education services provider which was conversion-driven for three separate products.
We rebuilt the asset-based lender's website on a headless Content Management System (CMS) and improved site speed by 70%
We developed a crucial digital transformation strategy for the UK charity and helped embed it across the organisation.
Our improved content design for the UK charity’s membership page was based on user research and increased sign-ups by 21%.
Our critical user research for the UK charity saved time and money on the scoping of a new website.
We personalised the retailer's website with smart product reviews and pop-up reminders to increase revenue-per-visitor by 24%.
We generated valuable insights from audience research which helped the insurance provider deepen the engagement of its members.
We produced a six-figure increase in donations in one year.
Our pivotal user testing for the local government’s new website increased the take-up of its online services.
We rapidly found and placed the perfect candidate for KFH in a specialist digital role.
We increased revenue by 221% and sales by 107% during Wineware's crucial Christmas trading period.
Our contracted PPC expert aided roadmap momentum while we placed the perfect candidate.
We discovered 53 impact A/B test ideas in two weeks for Simplyhealth.
We helped the RSPCA recruit people into key digital roles as part of their digital transformation aspirations.
We helped a leading global pharmaceutical company in their digital transformation by designing a digital capabilities strategy
We expedited the CRO programme and facilitated in-housing for John Lewis Finance
We captured user needs and created actionable personas and User Experience recommendations with immediate actions for the National Literacy Trust.
Headless rebuild of kfh.co.uk doubles primary CTA and increases Google crawl by 462%
£2.6m uplift for Ageas through a single A/B experiment.