We caught up with our first academy recruit, Lola Watkins, who recently joined us as Trainee Web Analyst. We asked Lola about her first few weeks at Fresh Egg, her thoughts on her first job following her graduation, and what she wants to learn in the next year.
Lee ColbranWe caught up with Lola Watkins, who joins our Academy as Trainee Web Analyst. We asked Lola about her decision to join the world of analytics following her recent graduation in mathematics and what she hopes to get out of her year's training.
It's been good, a little nerve-racking as this is my first-ever job, but everyone has been friendly and welcoming, and I've been enjoying learning all about the world of digital marketing and analysis.
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I spent some time in my degree looking at and analysing data and using programs like R, so I think that basic understanding will help to give me a solid foundation to develop my analytical skills further.
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— Lola Watkins, Trainee Web Analyst
I thought that the work seemed interesting, I love learning, and it seemed like something exciting and new that could still build on the skills I developed in my degree.
I posted on LinkedIn asking for help finding my first job, and Julian reached out to tell me about the academy.
I spent some time in my degree looking at and analysing data and using programs like R, so I think that basic understanding will help to give me a solid foundation to develop my analytical skills further. I guess mainly doing my degree through a pandemic and having to study a lot from home made me build my skills around organisation and time management as I had to take charge of my learning, and I think that will stand me in good stead to build on all the skills I will need in this job.
No not really.
I found learning about how search engines work and everything that goes into the ads we see pretty interesting. I use search engines and see ads almost every day, but I had not put much thought into their inner workings before.
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I had looked at some other data analysis jobs, but no, digital marketing was not something I had thought about before.
The job sounded interesting and like a great opportunity, and the atmosphere and the people I met when I came in to see the office for the first time and for my interview seemed lovely and enthusiastic about this opportunity.
I knew that with cookies and everything, websites were collecting your data, but I didn't know what that data was, so it has been interesting to see all of that data in Google Analytics and how it comes together. One surprising thing was how data is used to get an ad to follow you around the internet to get you back to buy a product you were looking at previously.
I have been learning about data visualisation and looking at charts in newsletters. I think it's really cool figuring out the best way to present the information so I'm excited to start learning about Looker Studio.
I haven't yet, but I've been meaning to.
Spotify, I couldn't live without music.
They think I am learning how to look at data to be able to help people improve their marketing.
I recently picked up crochet and love it, but I am always doing some art and craft activity.
Easy, baked in a cake!
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