Building A/B tests
Our solid formulas will increase your ROI
Test new ideas before you build them with specialist A/B test developers and implementation support. Our experimentation teams build rock-solid tests for results you can trust.
We’ve optimised hundreds of digital experiences over the past decade, establishing solid formulas and water-tight workflows. That means we can produce reliable tests in record time, increasing your ROI from experimentation.
Our clients
Experimentation that delivers results
Start a culture of experimentation
By demonstrating the power of evidence-led thinking, our A/B testing team serve as a “centre of excellence” for your organisation.
Grow your revenue faster
Implementing A/B tests faster gives you more opportunities to discover extra revenue. That means you can transform your ROI from CRO.
Get results you can trust
Our in-house strategists, analysts and A/B test developers will validate your set-up at every stage, so your data is clean and reliable.
Anna Macleod
Marketing Director
KFH
Talk to us about your testing needs
How we build A/B tests for ambitious brands
Access to high-velocity testing
Giving your teams access to high velocity testing is the best way to demonstrate the power of experimentation and evidence-led thinking. Our A/B testing team can provide a resource for designers, product teams, advertising strategists, and any other stakeholder with a measurable KPI.
Specialist A/B test developers
Building a client-side or server-side test requires specialist development skills. Coding the experience correctly helps to prevent flicker and reduces the risk of unexpected bugs. Our development team have decades of test-building experience, so you get flawless test variants and data you can trust.
See-through workflows
Our step-by-step development process is clearly documented in play books and checklists that help you keep track of our progress. Giving you oversight of our work means we can adjust to your requirements and find more efficient ways of working.
Strategic support
To run a high-velocity testing programme you need to make a lot of decisions about technical solutions and strategic priorities. You may also need training on specific aspects of A/B testing, such as how to apply statistical methods effectively. Our award-winning CRO strategists can provide strategic support on every aspect of your testing programme.
Jamie Bowden
Digital Journey Manager
Ageas
Accelerating measurable impact
Get more reliable A/B test results, faster
Our A/B testing team can give you the power of experimentation, turning your ideas into proven opportunities. Tell us about your project and we will set up a strategy call with one of our CRO team.
A/B testing FAQs
How much does it cost?
Our monthly costs depend on the number of A/B tests we implement, which varies according to your traffic and the capacity of your team.
How long does it take?
We can scale our work to build tests as quickly as your traffic and your team's capacity allows. Establishing statistical significance requires a large test sample, so most tests will take over 2 weeks to conclude once they have gone live. To avoid the risk of cookie pollution or weekly traffic cycles biasing your data, we do not recommend running an A/B test for less than two full weeks or more than six weeks.
Do I have enough traffic to run A/B tests
A/B tests require a large test sample, typically demanding tens of thousands of unique users for each variant. They also require a measurable goal with a strong conversion rate (over 2% of users complete your goal). Websites with insufficient traffic or unmeasurable goals are more suited to other optimisation methods, like a UX audit.
Can you recommend an A/B testing tool?
We have built successful tests with all the major A/B testing platforms. If you are implementing a testing platform for the first time or changing your current tool, we are happy to make recommendations.
