Optimizely digital experience solutions
As a long-standing Optimizely Partner, we specialise in creating high-performing, personalised digital experiences that adapt to your organisation’s goals.
Optimizely is a leading Digital Experience Platform (DXP) that helps businesses create personalised, engaging, data-driven journeys across web and mobile. Its unified suite gives you everything needed to manage content, run experiments and optimise customer experiences, all in one place.
We use Optimizely to deliver:
All-in-one platform - manage content, campaigns, and experiments from one place.
Personalisation at scale - serve tailored, real-time content to boost engagement.
Smart content management - plan, create, and publish with intuitive tools.
Smarter customer data - combine data sources for better targeting and segmentation.
Developer-friendly platform - low-code/no-code editing with powerful integrations.
Why we use Optimizely
It's a powerful, flexible platform that allows us to create tailored, insight-led solutions quickly and effectively. Whether you're a marketer, developer or analyst, Optimizely's intuitive interface and extensive features make it easy to deliver results at scale.
Why it works for our clients
Trusted technology – proven for enterprise-scale projects.
Headless-ready – flexible, future-proof architecture.
Scalable and secure – cloud-hosted and built to grow.
Seamless integrations – works with your preferred platforms.
All-in-one marketing hub – content, campaigns, and testing in one place.
Data-driven performance – from personalisation to decision-making, built for results.
Adam Stafford
CEO
Fresh Egg
Our technology partners
Optimizely FAQs
What is Optimizely and how does it work?
Optimizely is a full-stack digital experience platform (DXP) that combines experimentation, personalisation, content management, and commerce. It lets you run A/B and multivariate tests, roll out new features, and deliver tailored content across websites, apps, and other channels. It works by showing different versions of a page, feature, or experience to targeted users and measuring which performs best, while also enabling you to create, manage, and optimise digital content in one place.
How can I track and measure the success of experiments on Optimizely?
Optimizely includes built-in analytics for tracking conversions, engagement, and other KPIs. It also integrates with analytics and marketing platforms like Google Analytics, Adobe Analytics, and Salesforce for deeper insights.
How does Optimizely help improve my website’s conversion rates?
Optimizely enables you to experiment with content, design, features, and personalised product or content recommendations. By understanding what resonates most with users, you can optimise the entire experience to drive more conversions.
Is Optimizely suitable for both small and large businesses?
Yes. While it’s built for enterprise-grade performance, its scalable architecture and flexible plans make it accessible for ambitious small-to-medium businesses as well.
