Vercel website delivery
Our developers use Vercel to simplify the process of building, scaling, and deploying web applications.
Vercel is a modern web delivery platform that underpins many of our high-performance client builds.
We use it to deploy and scale fast, resilient websites that support continuous optimisation, ensuring performance, reliability, and speed of change remain aligned with commercial outcomes.
The platform aligns with our way of working because our work doesn’t end at launch. We build solutions that are iterated, tested, and improved over time.
Specifically, it helps us:
get high-quality work, live faster
reduce risk when multiple teams are involved
protect performance while optimising
keep delivery focused on outcomes, not infrastructure
How we use Vercel
Global performance at scale – We deploy client websites to Vercel’s Global Edge Network so content is served closer to users worldwide. This improves page load times, Core Web Vitals, and user experience across regions, which is particularly important for SEO and conversion-led journeys.
Faster, safer releases – Every change we make generates a secure preview environment. This sandbox allows our teams and client stakeholders to review updates before they go live, reducing release risk and accelerating decision-making.
Continuous optimisation – Because Vercel removes deployment friction, we can release improvements more frequently. This flexibility supports CRO programmes where we want to deploy learnings quickly, avoiding backlogs.
Resilience during peak demand – We rely on Vercel to handle traffic spikes from campaigns, launches and seasonal demand. Performance remains consistent without manual infrastructure management, even under pressure.
A future-ready delivery layer – As clients move towards more dynamic, data-led and personalised experiences, Vercel provides a modern delivery foundation that supports rapid change without sacrificing speed or stability.
What Vercel means for our clients
Global Performance as a Standard
We deploy client websites to a Global Edge Network, serving content from the location closest to the user. This doesn't just mean "fast"; it means consistently meeting the Core Web Vitals that Google uses as a primary ranking signal for SEO.
Zero-Friction Optimisation
Vercel removes the "infrastructure bottleneck." By automating deployments and scaling, we can release improvements—from minor copy tweaks to major feature launches—4x more frequently. This allows CRO programs to move at the speed of your data, not your development sprint cycle.
Security Without Complexity
Enterprise-grade protection is "on by default." With built-in DDoS mitigation and a Web Application Firewall (WAF) at the edge, we protect your revenue and reputation without needing a massive DevOps headcount to manage it.
Collaborative Velocity
Every single code change generates a secure Preview URL. This functionality transforms the feedback loop, allowing stakeholders from Design, Marketing, and Product to review and comment on a live, production-grade site before it reaches customers.
Quantifiable ROI
Vercel is a platform for profit. Enterprise teams typically see a 264% ROI over three years, driven by a 90% reduction in infrastructure management time and millions in incremental profit from higher conversion rates.
Ash Hitchcock
Head of Front End Development
Fresh Egg
Vercel FAQs
What is the expected ROI of migrating to Vercel?
A commissioned Forrester study found that enterprise teams realised a 264% ROI over three years, with a 90% improvement in website performance and an average $2.6M increase in profits, driven by conversion lifts.
Is Vercel just hosting?
No. We use Vercel as a deployment and delivery platform to quickly release changes and deliver fast experiences globally.
How does Vercel ensure enterprise-grade security?
Vercel provides a multi-layered defence, including automated DDoS protection at the edge, a Web Application Firewall (WAF), and SOC 2 Type 2 compliance. It also supports SSO/SAML and private "Trusted IP" deployments for secure internal testing.
How much faster can my team ship new features?
On average, teams using Vercel spend 90% less time managing infrastructure and 80% less time on build/deployment tasks. This allows them to release major website enhancements up to 4x more frequently.
A first-class tech stack
