40% CRO Win Rates? The Untold Secret Behind Top-Performing Digital Teams

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Join us as our experts reveal how we help clients achieve a 40% test win rate, more than double the industry average.

25 February, 10:30 to 11:30 am | Free to Join

This session unpacks how test repositories are transforming experimentation programmes: improving velocity, surfacing patterns, and empowering digital teams to make smarter, faster decisions. You’ll also see real-world examples of what consistently moves the needle in CRO across finance, charity, retail, and property.

Our panellists will talk about

  • Learn how to avoid the common traps that stall CRO maturity
  • Discover 5 proven conversion drivers surfaced across 400+ tests
  • Understand how a test repository can scale insight and impact
  • Strengthen internal business cases for investment in testing
  • See how we integrate test learning into a broader digital strategy

Session conducted by:

Duration: One hour

Who should attend this session?

If you work in any of these roles or similar, you will get massive value from the session:

  • Digital Marketing Managers & Performance Marketers
  • CRO and UX Specialists
  • Heads of Digital and E-commerce
  • CRM & Personalisation Leads
  • Agency teams scaling structured experimentation
  • Especially relevant for: Finance, Charity, Retail, Property

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Your Experts for the Session

Tim Richards, CRO Director

Tim Richards

Tim is CRO Director at Fresh Egg, bringing over a decade of experience across digital analytics, CRO, and data-led marketing. He has held key roles at News UK, easyJet, Avios, and esure, where he helped embed experimentation culture and improve conversion performance. Tim combines strategic insight with hands-on optimisation expertise to deliver measurable impact across client journeys.

Stephen Courtney, Associate Director of CRO

Callum Grantham

Callum is Content Director at Fresh Egg, where he leads the agency’s content strategy and content design offering. With a background in English and over a decade in digital, he specialises in creating user-focused content that supports performance and experience. Since joining in 2017, he has played a key role in evolving Fresh Egg’s approach to content across clients and disciplines.