Getting to Grips with Accessibility

Join us as our panel of experts across UX, content and development share insights to help you make your digital experiences more accessible.

Sarah, Callum and Matt will cover:

• The business case for caring about accessibility
• What “being accessible” really means
• The role of WCAG guidelines
• Benefits and pitfalls of automated tools (including Screaming Frog and AI tools)
• Some simple changes you can make in code, content, and design.

At the end of the session, we'll help you get ahead of the curve before AI-driven SEO becomes the norm.

Session conducted by:

• Sarah Simpson, Senior UX designer
• Callum Grantham, Content director
• Matt Smith, Front-end development director

Duration: One hour

Who should attend this session?

If you work in any of these roles or similar, you will get massive value from the session:

• Senior/website managers
• Senior/content managers
• Senior/digital experience managers
• Senior/marketing managers
• Marketing executives
• SEO managers

Sarah Simpson, Senior UX designer

Tom leads the SEO team at Fresh Egg and has over a decade of experience across local and international campaigns. He specialises in aligning SEO strategy with business goals, helping clients drive performance through innovation, technical expertise, and a deep understanding of the organic search landscape.

Callum Grantham, Content director

Callum is Content Director at Fresh Egg, where he leads the agency’s content strategy and content design offering. With a background in English and over a decade in digital, he specialises in creating user-focused content that supports performance and experience. Since joining in 2017, he has played a key role in evolving Fresh Egg’s approach to content across clients and disciplines.

Matt Smith, Front-end development director

Matt is a Web Designer at Fresh Egg with a First-Class degree in Digital Media. Since joining the team in 2013, he’s applied a multidisciplinary approach across design and front-end development, contributing to high-performing websites, infographics, and digital assets. With a strong foundation in UX and visual storytelling, Matt helps deliver impactful digital experiences for a wide range of clients.