Training: SEO in the Age of AI

In this session, perfect for marketers who need to embrace and utilise AI, we share how AI and Search Generative Experience (SGE) are changing the SEO landscape and what marketers need to do now to stay visible and relevant. 

Will and Tom will cover:

• Understand how AI Overviews, LLMs, and chat-driven discovery are reshaping visibility.
• See how prompt-based search differs from keyword-based SEO, and what that means for your strategy.
• Learn how to identify and analyse traffic from AI platforms like ChatGPT, Gemini, and Perplexity.
• Discover what types of content are already having an impact on site visibility and user acquisition.
• Gain five concrete strategies to boost visibility in AI search (schema, topical authority, content refresh, etc.).
• Understand the technical blockers (like ChatGPT user-agent access) that may be holding you back.
• Learn how to structure content that aligns with AI engines — not just search engines.
• Access to frameworks for establishing topical authority.
• Free audit templates or checklists for schema health and AI-readiness.
• Know how to measure AI visibility today (even without GA attribution).
• Learn where to focus first for high-impact, low-effort wins.
• Practical examples everyone can do with their website now to get started with AI search.
• Get insights from a trusted agency with hands-on experience (Fresh Egg).
• Ask real-time questions and walk away with clear answers from SEO and data experts.

At the end of the session, we'll help you get ahead of the curve before AI-driven SEO becomes the norm.

Session conducted by:

• Tom Light, Head of SEO
• Will Davis, SEO Director

Duration: Two hours

Who should attend this session?

If you work in any of these roles or similar, you will get massive value from the session:

• Digital Marketing Executives
• Heads of Marketing
• Website Product Owners
• Digital Marketers
• CMOs
• SEO Leads and Content Strategists

Tom Light, Head of SEO

Tom leads the SEO team at Fresh Egg and has over a decade of experience across local and international campaigns. He specialises in aligning SEO strategy with business goals, helping clients drive performance through innovation, technical expertise, and a deep understanding of the organic search landscape.

Will Davis, SEO Director

Will is SEO Director at Fresh Egg with extensive experience across in-house and agency roles. He has led major SEO projects, including complex migrations and platform transitions, and brings strong technical expertise combined with a strategic mindset. Will excels at bridging the gap between developers and marketers, helping clients implement SEO strategies that drive measurable performance.