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Charity

Improve user experiences

Create better experiences for your supporters, beneficiaries and audiences to build long-term engagement, impact and revenue.

The difference is how we combine specialisms, so that each informs the others and knowledge compounds.

Our approach brings together intelligence across:

  • user research

  • content design and strategy 

  • experience design

  • conversion optimisation

  • data analysis

You get an experience that keeps delivering for the people you serve and the mission you exist for.

Let's improve your UX

Our clients

  • Diabetes UK logo in white
  • Maggie's logo in white text on transparent background
  • Rainbow Trust logo in white
  • Royal British Legion logo in white
  • SSFA logo in white
  • NHS Charities Together logo in white
"Fresh Egg has driven some fantastic results and completely changed how we look at CRO internally.

This project has opened up so many exciting opportunities for the future. The results speak for themselves!"

Jon Eserin

Assistant Director of Public Fundraising

RSPCA 

How we do it

Get intelligent about design

Our approach to UX combines:

This combination means that what we deliver is evidence-led, set up to perform, and built to keep improving.

We call this intelligent experiences (IX) because it creates a platform for continuous improvement and experiences that are:

  • personal

  • memorable

  • effective

Three men working on laptops in modern office meeting room with glass walls and artwork on wall

User-focused, content first

We focus on what users are trying to achieve before we design a single pixel. 

Our design process starts with content. Whether someone is making a donation, signing up to volunteer, accessing a service or simply finding out more about your work... structuring design around the words and information they need creates better experiences that deliver more:

  • engagement

  • conversions

  • loyalty

Content-first also means a more efficient process, without all the costly revisions and clunkiness that come with retrofitting components to content.

And it creates a better platform for optimisation, building on a strong base of evidence-led, user-focused content.

Developer working at standing desk with multiple monitors in modern office environment

Find the friction to fix your experience

User testing shows you how people really use your experience and what they think of it.

It's a simple but powerful way of getting:

  • risk mitigation, preventing costly errors

  • quick wins and long-term opportunities

  • A/B testing ideas

  • evidence for change

The result is a better experience delivering stronger outcomes, whether that's more donations, more sign-ups, or people finding the support they need faster.

Our UX optimisation programmes put user insights at the heart, ensuring a steady stream of insights and opportunity spotting to keep your experience performing.

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Talk to us about your next project

Tell us about your user experience challenges and find out how we can get you results.

Work with us

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